--- title: "Buxton vs LaCroix: Which is searched more?" description: "Is Buxton or LaCroix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buxton-vs-lacroix" publisher: "Brandwave" --- # Buxton vs LaCroix: Which is searched more? Is Buxton or LaCroix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flavoured water brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buxton and LaCroix - **Competitive set**: Flavoured water brands - **Market**: Global - **Month measured**: Sep 2026 - **Buxton Share of Search**: 23% - **LaCroix Share of Search**: 34.4% ## Is Buxton or LaCroix more popular in search? - In September 2026, LaCroix had more branded searches than Buxton among flavoured water brands worldwide. LaCroix had about 301,000 branded searches, while Buxton had 201,000. LaCroix made up 34.4% of all flavoured water brand searches we track, and Buxton accounted for 23%. - LaCroix was ahead of Buxton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Buxton’s share of searches among flavoured water brands worldwide moved from 24.8% to 23%, and its estimated monthly branded searches held steady at 201K. - Across the 12 months ending September 2026, LaCroix’s share of searches among flavoured water brands worldwide moved from 30.4% to 34.4%, and its estimated monthly branded searches moved from 246K to 301K. ## Top flavoured water brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LaCroix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buxton did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Spindrift | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LaCroix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Waterloo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sparkling Ice | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Buxton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Evian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volvic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Highland Spring | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle Pure Life | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dash Water | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flavoured water brands - Asked ChatGPT "Which flavoured water brand should I buy?": 1. Spindrift - Asked ChatGPT "What are the best flavoured water brands?": 1. Spindrift, 2. Waterloo, 3. LaCroix, 4. Sparkling Ice - Asked ChatGPT "What's the best flavoured water brand for everyday hydration?": 1. LaCroix, 2. Waterloo, 3. Spindrift, 4. Sparkling Ice - Searched Google, AI Overview "flavoured water brands": 1. Spindrift, 2. LaCroix, 3. Sparkling Ice - Searched Google, AI Overview "sparkling flavoured water": named none of the brands we track Not named in any answer: Buxton, Evian, Volvic, Highland Spring, Nestle Pure Life and Dash Water. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for flavoured water brands worldwide in September 2026? - In September 2026, LaCroix gained share of searches among flavoured water brands worldwide, from 27.9% to 34.4%. - Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026. ## Month by month | Month | Buxton estimated searches | Buxton Share of Search | Buxton rank | LaCroix estimated searches | LaCroix Share of Search | LaCroix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 24.8% | 2 | 246K | 30.4% | 1 | | Nov 2025 | 165K | 23.8% | 2 | 201K | 29% | 1 | | Dec 2025 | 135K | 19.8% | 2 | 246K | 36% | 1 | | Jan 2026 | 165K | 21.8% | 2 | 246K | 32.5% | 1 | | Feb 2026 | 165K | 22.3% | 2 | 201K | 27.1% | 1 | | Mar 2026 | 201K | 22.6% | 2 | 301K | 33.8% | 1 | | Apr 2026 | 246K | 25.9% | 1 | 246K | 25.9% | 2 | | May 2026 | 246K | 24.1% | 2 | 301K | 29.5% | 1 | | Jun 2026 | 201K | 15.1% | 3 | 368K | 27.6% | 2 | | Jul 2026 | 246K | 16.9% | 2 | 673K | 46.2% | 1 | | Aug 2026 | 246K | 22.8% | 2 | 301K | 27.9% | 1 | | Sep 2026 | 201K | 23% | 2 | 301K | 34.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Buxton’s and LaCroix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buxton**: Measured on the search term “buxton”. - **LaCroix**: Measured on the search term “lacroix”. - [Buxton profile](/demand/global-en/brands/buxton) - [LaCroix profile](/demand/global-en/brands/lacroix) - [All flavoured water brands worldwide](/demand/global-en/categories/flavoured-water-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Buxton or LaCroix more popular in search? In September 2026, LaCroix had more branded searches than Buxton among flavoured water brands worldwide. LaCroix had about 301,000 branded searches, while Buxton had 201,000. LaCroix made up 34.4% of all flavoured water brand searches we track, and Buxton accounted for 23%. ## Cite this page Brandwave. "Buxton vs LaCroix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/buxton-vs-lacroix This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buxton-vs-lacroix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.