--- title: "BUXOM vs e.l.f. Cosmetics: Which is more popular?" description: "Is BUXOM or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buxom-vs-e-l-f-cosmetics" publisher: "Brandwave" --- # BUXOM vs e.l.f. Cosmetics: Which is more popular? Is BUXOM or e.l.f. Cosmetics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BUXOM and e.l.f. Cosmetics - **Competitive set**: Lip gloss brands - **Market**: Global - **Month measured**: Oct 2026 - **BUXOM Share of Search**: 1.9% - **e.l.f. Cosmetics Share of Search**: 21.2% ## Is BUXOM or e.l.f. Cosmetics more popular in search? - In October 2026, e.l.f. Cosmetics had more branded searches than BUXOM among lip gloss brands worldwide. e.l.f. Cosmetics had about 110,000 branded searches, while BUXOM had 9,900. e.l.f. Cosmetics made up 21.2% of all lip gloss brand searches we track, and BUXOM accounted for 1.9%. - e.l.f. Cosmetics was ahead of BUXOM in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, BUXOM’s share of searches among lip gloss brands worldwide moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending October 2026, e.l.f. Cosmetics’ share of searches among lip gloss brands worldwide moved from 17.5% to 21.2%, and its estimated monthly branded searches held steady at 110K. ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BUXOM was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. e.l.f. Cosmetics was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - In October 2026, e.l.f. Cosmetics gained share of searches among lip gloss brands worldwide, from 16.9% to 21.2%. - In October 2026, BUXOM fell from 10th to 12th among lip gloss brands worldwide. ## How has branded search for BUXOM and e.l.f. Cosmetics changed worldwide over the last 12 months? | Month | BUXOM estimated searches | BUXOM Share of Search | BUXOM rank | e.l.f. Cosmetics estimated searches | e.l.f. Cosmetics Share of Search | e.l.f. Cosmetics rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 14.8K | 2.4% | 12 | 110K | 17.5% | 2 | | Dec 2025 | 14.8K | 2.3% | 12 | 135K | 20.7% | 2 | | Jan 2026 | 9.9K | 2.1% | 13 | 90.5K | 19.1% | 2 | | Feb 2026 | 8.1K | 1.9% | 13 | 90.5K | 21.8% | 1 | | Mar 2026 | 9.9K | 2.3% | 10 | 74K | 17.3% | 2 | | Apr 2026 | 9.9K | 2.3% | 10 | 74K | 16.8% | 2 | | May 2026 | 9.9K | 2.4% | 10 | 74K | 17.8% | 2 | | Jun 2026 | 8.1K | 2.1% | 12 | 60.5K | 15.8% | 2 | | Jul 2026 | 8.1K | 1.9% | 12 | 74K | 17.2% | 2 | | Aug 2026 | 9.9K | 2.2% | 12 | 74K | 16.1% | 2 | | Sep 2026 | 9.9K | 2.3% | 10 | 74K | 16.9% | 2 | | Oct 2026 | 9.9K | 1.9% | 12 | 110K | 21.2% | 2 | ## How are BUXOM’s and e.l.f. Cosmetics’ branded searches counted? Brandwave collects information about searches that people make online using BUXOM’s and e.l.f. Cosmetics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BUXOM**: Measured on the search term “buxom lip gloss”. - **e.l.f. Cosmetics**: Measured on the search term “elf lip gloss”. - [BUXOM profile](/demand/global-en/brands/buxom) - [e.l.f. Cosmetics profile](/demand/global-en/brands/e-l-f-cosmetics) - [All lip gloss brands worldwide](/demand/global-en/categories/lip-gloss-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BUXOM or e.l.f. Cosmetics more popular in search? In October 2026, e.l.f. Cosmetics had more branded searches than BUXOM among lip gloss brands worldwide. e.l.f. Cosmetics had about 110,000 branded searches, while BUXOM had 9,900. e.l.f. Cosmetics made up 21.2% of all lip gloss brand searches we track, and BUXOM accounted for 1.9%. ## Cite this page Brandwave. "BUXOM vs e.l.f. Cosmetics: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/buxom-vs-e-l-f-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buxom-vs-e-l-f-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.