--- title: "Buttondown vs Ghost: Which is more popular by branded search?" description: "Which is more popular in search, Buttondown or Ghost? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/buttondown-vs-ghost" publisher: "Brandwave" --- # Buttondown vs Ghost: Which is more popular by branded search? Which is more popular in search, Buttondown or Ghost? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Buttondown and Ghost - **Competitive set**: Newsletter platforms - **Market**: Global - **Month measured**: Aug 2026 - **Buttondown Share of Search**: 0.02% - **Ghost Share of Search**: 0.54% ## Which is more popular in search, Buttondown or Ghost? - In August 2026, Ghost had more branded searches than Buttondown among newsletter platforms worldwide. Ghost was estimated to have 21.2K branded searches compared to Buttondown’s 620, and held a 0.54% Share of Search versus Buttondown’s 0.02%. - Ghost was ahead of Buttondown in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Buttondown’s estimated Share of Search among newsletter platforms worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 480 to 620. - Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms worldwide moved from 0.75% to 0.54%, and its estimated monthly branded searches moved from 25.5K to 21.2K. ## How did search popularity change for newsletter platforms worldwide in August 2026? - Estimated monthly branded searches for Buttondown worldwide rose 29.2% over 11 measured months, from 480 to 620 in August 2026. - Estimated monthly branded searches for Ghost worldwide fell 17% over 11 measured months, from 25.5K to 21.2K in August 2026. ## Month by month | Month | Buttondown estimated searches | Buttondown Share of Search | Buttondown rank | Ghost estimated searches | Ghost Share of Search | Ghost rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 0.01% | 7 | 25.5K | 0.75% | 6 | | Nov 2025 | 460 | 0.01% | 7 | 23.1K | 0.68% | 6 | | Dec 2025 | 470 | 0.01% | 7 | 22.8K | 0.68% | 6 | | Jan 2026 | 640 | 0.02% | 7 | 24.7K | 0.6% | 6 | | Feb 2026 | 690 | 0.02% | 7 | 25.3K | 0.73% | 6 | | Mar 2026 | 670 | 0.02% | 7 | 27K | 0.66% | 6 | | Apr 2026 | 640 | 0.02% | 7 | 27.1K | 0.67% | 6 | | May 2026 | 670 | 0.02% | 7 | 27.2K | 0.73% | 6 | | Jun 2026 | 590 | 0.02% | 7 | 22.4K | 0.59% | 6 | | Jul 2026 | 680 | 0.02% | 7 | 21.1K | 0.59% | 6 | | Aug 2026 | 620 | 0.02% | 7 | 21.2K | 0.54% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Buttondown’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Buttondown**: Measured on the search terms “buttondown app”, “buttondown email”, “Buttondown newsletter”, “buttondown pricing” and “buttondown.com”, summed into one figure. - **Ghost**: Measured on the search terms “ghost blog”, “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms open source”, “ghost cms pricing”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost newsletter”, “ghost newsletter platform”, “ghost org”, “ghost publishing platform”, “ghost website builder”, “ghost wordpress”, “ghost.io” and “ghost.org”, summed into one figure. - [Buttondown profile](/demand/global-en/brands/buttondown) - [Ghost profile](/demand/global-en/brands/ghost) - [All newsletter platforms worldwide](/demand/global-en/categories/newsletter-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Buttondown or Ghost? In August 2026, Ghost had more branded searches than Buttondown among newsletter platforms worldwide. Ghost was estimated to have 21.2K branded searches compared to Buttondown’s 620, and held a 0.54% Share of Search versus Buttondown’s 0.02%. ## Cite this page Brandwave. "Buttondown vs Ghost: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buttondown-vs-ghost This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buttondown-vs-ghost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.