--- title: "Butternut Box vs Spot & Tango: Which is more popular by branded search?" description: "Which is more popular in search, Butternut Box or Spot & Tango? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-spot-and-tango" publisher: "Brandwave" --- # Butternut Box vs Spot & Tango: Which is more popular by branded search? Which is more popular in search, Butternut Box or Spot & Tango? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butternut Box and Spot & Tango - **Competitive set**: Fresh dog food delivery brands - **Market**: Global - **Month measured**: Aug 2026 - **Butternut Box Share of Search**: 20.3% - **Spot & Tango Share of Search**: 10.6% ## Which is more popular in search, Butternut Box or Spot & Tango? - In August 2026, Butternut Box had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. Butternut Box was estimated to have 149K branded searches compared to Spot & Tango’s 78K, and held a 20.3% Share of Search versus Spot & Tango’s 10.6%. - Butternut Box was ahead of Spot & Tango in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 19.1% to 20.3%, and its estimated monthly branded searches moved from 120K to 149K. - Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 52.4K to 78K. ## How did search popularity change for fresh dog food delivery brands worldwide in August 2026? - In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%. - Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026. ## Month by month | Month | Butternut Box estimated searches | Butternut Box Share of Search | Butternut Box rank | Spot & Tango estimated searches | Spot & Tango Share of Search | Spot & Tango rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120K | 19.1% | 2 | 52.4K | 8.3% | 4 | | Nov 2025 | 123K | 21.6% | 2 | 47.6K | 8.4% | 4 | | Dec 2025 | 103K | 19.4% | 2 | 39.9K | 7.5% | 4 | | Jan 2026 | 154K | 21.8% | 2 | 77.7K | 11% | 4 | | Feb 2026 | 150K | 24.3% | 2 | 69K | 11.2% | 3 | | Mar 2026 | 150K | 23.9% | 2 | 79.2K | 12.6% | 3 | | Apr 2026 | 124K | 20.6% | 2 | 92.4K | 15.4% | 3 | | May 2026 | 122K | 19.1% | 2 | 78.7K | 12.3% | 3 | | Jun 2026 | 149K | 18.3% | 2 | 77.2K | 9.5% | 3 | | Jul 2026 | 180K | 23.6% | 2 | 78K | 10.2% | 3 | | Aug 2026 | 149K | 20.3% | 2 | 78K | 10.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Butternut Box’s and Spot & Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butternut Box**: Measured on the search terms “butternut box”, “butternut box dog food”, “butternut dog food” and “butternutbox”, summed into one figure. - **Spot & Tango**: Measured on the search terms “spot & tango”, “spot and tango”, “spot and tango dog food”, “spot and tango unkibble” and “spotandtango”, summed into one figure. - [Butternut Box profile](/demand/global-en/brands/butternut-box) - [Spot & Tango profile](/demand/global-en/brands/spot-and-tango) - [All fresh dog food delivery brands worldwide](/demand/global-en/categories/fresh-dog-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Butternut Box or Spot & Tango? In August 2026, Butternut Box had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. Butternut Box was estimated to have 149K branded searches compared to Spot & Tango’s 78K, and held a 20.3% Share of Search versus Spot & Tango’s 10.6%. ## Cite this page Brandwave. "Butternut Box vs Spot & Tango: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-spot-and-tango This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-spot-and-tango. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.