--- title: "Butternut Box vs PetPlate: Which is more popular by branded search?" description: "Which is more popular in search, Butternut Box or PetPlate? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-petplate" publisher: "Brandwave" --- # Butternut Box vs PetPlate: Which is more popular by branded search? Which is more popular in search, Butternut Box or PetPlate? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butternut Box and PetPlate - **Competitive set**: Fresh dog food delivery brands - **Market**: Global - **Month measured**: Aug 2026 - **Butternut Box Share of Search**: 20.3% - **PetPlate Share of Search**: 1.2% ## Which is more popular in search, Butternut Box or PetPlate? - In August 2026, Butternut Box had more branded searches than PetPlate among fresh dog food delivery brands worldwide. Butternut Box was estimated to have 149K branded searches compared to PetPlate’s 8.5K, and held a 20.3% Share of Search versus PetPlate’s 1.2%. - Butternut Box was ahead of PetPlate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 19.1% to 20.3%, and its estimated monthly branded searches moved from 120K to 149K. - Across the 11 months ending August 2026, PetPlate’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 9.4K to 8.5K. ## How did search popularity change for fresh dog food delivery brands worldwide in August 2026? - In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%. ## Month by month | Month | Butternut Box estimated searches | Butternut Box Share of Search | Butternut Box rank | PetPlate estimated searches | PetPlate Share of Search | PetPlate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120K | 19.1% | 2 | 9.4K | 1.5% | 6 | | Nov 2025 | 123K | 21.6% | 2 | 7.3K | 1.3% | 6 | | Dec 2025 | 103K | 19.4% | 2 | 7.5K | 1.4% | 6 | | Jan 2026 | 154K | 21.8% | 2 | 7.9K | 1.1% | 6 | | Feb 2026 | 150K | 24.3% | 2 | 6.4K | 1% | 7 | | Mar 2026 | 150K | 23.9% | 2 | 7K | 1.1% | 7 | | Apr 2026 | 124K | 20.6% | 2 | 5.7K | 0.95% | 7 | | May 2026 | 122K | 19.1% | 2 | 6K | 0.94% | 6 | | Jun 2026 | 149K | 18.3% | 2 | 4.9K | 0.6% | 7 | | Jul 2026 | 180K | 23.6% | 2 | 6K | 0.79% | 6 | | Aug 2026 | 149K | 20.3% | 2 | 8.5K | 1.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Butternut Box’s and PetPlate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butternut Box**: Measured on the search terms “butternut box”, “butternut box dog food”, “butternut dog food” and “butternutbox”, summed into one figure. - **PetPlate**: Measured on the search terms “pet plate”, “pet plate dog food”, “petplate” and “petplate dog food”, summed into one figure. - [Butternut Box profile](/demand/global-en/brands/butternut-box) - [PetPlate profile](/demand/global-en/brands/petplate) - [All fresh dog food delivery brands worldwide](/demand/global-en/categories/fresh-dog-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Butternut Box or PetPlate? In August 2026, Butternut Box had more branded searches than PetPlate among fresh dog food delivery brands worldwide. Butternut Box was estimated to have 149K branded searches compared to PetPlate’s 8.5K, and held a 20.3% Share of Search versus PetPlate’s 1.2%. ## Cite this page Brandwave. "Butternut Box vs PetPlate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-petplate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/butternut-box-vs-petplate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.