--- title: "Butter Payments vs Paddle Retain: Which is more popular by branded search?" description: "Which is more popular in search, Butter Payments or Paddle Retain? Compare estimated monthly branded-search demand and Share of Search inside the Subscription payment recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/butter-payments-vs-paddle-retain" publisher: "Brandwave" --- # Butter Payments vs Paddle Retain: Which is more popular by branded search? Which is more popular in search, Butter Payments or Paddle Retain? Compare estimated monthly branded-search demand and Share of Search inside the Subscription payment recovery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Butter Payments and Paddle Retain - **Competitive set**: Subscription payment recovery platforms - **Market**: Global - **Month measured**: Aug 2026 - **Butter Payments Share of Search**: 39.4% - **Paddle Retain Share of Search**: 10.6% ## Which is more popular in search, Butter Payments or Paddle Retain? - In August 2026, Butter Payments had more branded searches than Paddle Retain among subscription payment recovery platforms worldwide. Butter Payments was estimated to have 410 branded searches compared to Paddle Retain’s 110, and held a 39.4% Share of Search versus Paddle Retain’s 10.6%. - Butter Payments was ahead of Paddle Retain in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Butter Payments’ estimated Share of Search among subscription payment recovery platforms worldwide moved from 55.4% to 39.4%, and its estimated monthly branded searches moved from 920 to 410. - Across the 11 months ending August 2026, Paddle Retain’s estimated Share of Search among subscription payment recovery platforms worldwide moved from 8.4% to 10.6%, and its estimated monthly branded searches moved from 140 to 110. ## How did search popularity change for subscription payment recovery platforms worldwide in August 2026? - In August 2026, Butter Payments gained estimated Share of Search among subscription payment recovery platforms worldwide, from 34.7% to 39.4%. - In August 2026, Paddle Retain lost estimated Share of Search among subscription payment recovery platforms worldwide, from 13.3% to 10.6%. ## Month by month | Month | Butter Payments estimated searches | Butter Payments Share of Search | Butter Payments rank | Paddle Retain estimated searches | Paddle Retain Share of Search | Paddle Retain rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 920 | 55.4% | 1 | 140 | 8.4% | 3 | | Nov 2025 | 630 | 46.7% | 1 | 130 | 9.6% | 3 | | Dec 2025 | 420 | 37.8% | 2 | 160 | 14.4% | 3 | | Jan 2026 | 510 | 38.6% | 2 | 160 | 12.1% | 3 | | Feb 2026 | 510 | 35.4% | 2 | 160 | 11.1% | 3 | | Mar 2026 | 630 | 38.9% | 2 | 200 | 12.3% | 3 | | Apr 2026 | 500 | 38.8% | 2 | 140 | 10.9% | 3 | | May 2026 | 340 | 30.9% | 2 | 130 | 11.8% | 3 | | Jun 2026 | 340 | 34.3% | 2 | 120 | 12.1% | 3 | | Jul 2026 | 340 | 34.7% | 2 | 130 | 13.3% | 3 | | Aug 2026 | 410 | 39.4% | 2 | 110 | 10.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Butter Payments’ and Paddle Retain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Butter Payments**: Measured on the search terms “butter payments” and “butterpayments”, summed into one figure. - **Paddle Retain**: Measured on the search terms “paddle retain” and “profitwell retain”, summed into one figure. - [Butter Payments profile](/demand/global-en/brands/butter-payments) - [Paddle Retain profile](/demand/global-en/brands/paddle-retain) - [All subscription payment recovery platforms worldwide](/demand/global-en/categories/subscription-payment-recovery-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Butter Payments or Paddle Retain? In August 2026, Butter Payments had more branded searches than Paddle Retain among subscription payment recovery platforms worldwide. Butter Payments was estimated to have 410 branded searches compared to Paddle Retain’s 110, and held a 39.4% Share of Search versus Paddle Retain’s 10.6%. ## Cite this page Brandwave. "Butter Payments vs Paddle Retain: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/butter-payments-vs-paddle-retain This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/butter-payments-vs-paddle-retain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.