---
title: "Busuu vs HelloTalk: Which is more popular by branded search?"
description: "Which is more popular in search, Busuu or HelloTalk? Compare estimated monthly branded-search demand and Share of Search inside the Language exchange platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/busuu-vs-hellotalk"
publisher: "Brandwave"
---

# Busuu vs HelloTalk: Which is more popular by branded search?

Which is more popular in search, Busuu or HelloTalk? Compare estimated monthly branded-search demand and Share of Search inside the Language exchange platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Busuu and HelloTalk
- **Competitive set**: Language exchange platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Busuu Share of Search**: 36.6%
- **HelloTalk Share of Search**: 48.2%

## Which is more popular in search, Busuu or HelloTalk?

- In August 2026, HelloTalk had more branded searches than Busuu among language exchange platforms worldwide. HelloTalk was estimated to have 301K branded searches compared to Busuu’s 229K, and held a 48.2% Share of Search versus Busuu’s 36.6%.
- The lead changed hands once in the 11 months ending August 2026: HelloTalk took it in December 2025.
- Across the 11 months ending August 2026, Busuu’s estimated Share of Search among language exchange platforms worldwide moved from 43.7% to 36.6%, and its estimated monthly branded searches moved from 264K to 229K.
- Across the 11 months ending August 2026, HelloTalk’s estimated Share of Search among language exchange platforms worldwide moved from 40.7% to 48.2%, and its estimated monthly branded searches moved from 246K to 301K.

## How did search popularity change for language exchange platforms worldwide in August 2026?

- In August 2026, HelloTalk gained estimated Share of Search among language exchange platforms worldwide, from 40% to 48.2%.
- Estimated monthly branded searches for Busuu worldwide fell 13.4% over 11 measured months, from 264K to 229K in August 2026.

## Month by month

| Month | Busuu estimated searches | Busuu Share of Search | Busuu rank | HelloTalk estimated searches | HelloTalk Share of Search | HelloTalk rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 264K | 43.7% | 1 | 246K | 40.7% | 2 |
| Nov 2025 | 264K | 43.8% | 1 | 246K | 40.8% | 2 |
| Dec 2025 | 266K | 40.9% | 2 | 301K | 46.3% | 1 |
| Jan 2026 | 267K | 40.4% | 2 | 301K | 45.6% | 1 |
| Feb 2026 | 222K | 40.1% | 2 | 246K | 44.5% | 1 |
| Mar 2026 | 266K | 38.9% | 2 | 301K | 44% | 1 |
| Apr 2026 | 219K | 39.8% | 2 | 246K | 44.7% | 1 |
| May 2026 | 223K | 40.2% | 2 | 246K | 44.4% | 1 |
| Jun 2026 | 223K | 35% | 2 | 301K | 47.3% | 1 |
| Jul 2026 | 223K | 36.3% | 2 | 246K | 40% | 1 |
| Aug 2026 | 229K | 36.6% | 2 | 301K | 48.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Busuu’s and HelloTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Busuu**: Measured on the search terms “busuu”, “busuu app”, “busuu com”, “busuu language” and “busuu language learning”, summed into one figure.
- **HelloTalk**: Measured on the search term “hellotalk”.

- [Busuu profile](/demand/global-en/brands/busuu)
- [HelloTalk profile](/demand/global-en/brands/hellotalk)
- [All language exchange platforms worldwide](/demand/global-en/categories/language-exchange-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Busuu or HelloTalk?

In August 2026, HelloTalk had more branded searches than Busuu among language exchange platforms worldwide. HelloTalk was estimated to have 301K branded searches compared to Busuu’s 229K, and held a 48.2% Share of Search versus Busuu’s 36.6%.

## Cite this page

Brandwave. "Busuu vs HelloTalk: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/busuu-vs-hellotalk

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/busuu-vs-hellotalk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.