--- title: "Business Wire vs Muck Rack: Which is searched more?" description: "Which is more popular in search, Business Wire or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Press release distribution services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/business-wire-vs-muck-rack" publisher: "Brandwave" --- # Business Wire vs Muck Rack: Which is searched more? Which is more popular in search, Business Wire or Muck Rack? Compare estimated monthly branded-search demand and Share of Search inside the Press release distribution services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Business Wire and Muck Rack - **Competitive set**: Press release distribution services - **Market**: Global - **Month measured**: Aug 2026 - **Business Wire Share of Search**: 12.4% - **Muck Rack Share of Search**: 40% ## Which is more popular in search, Business Wire or Muck Rack? - In August 2026, Muck Rack had more branded searches than Business Wire among press release distribution services worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Business Wire’s 12.6K, and held a 40% Share of Search versus Business Wire’s 12.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Business Wire took it in December 2025, Muck Rack took it in March 2026. - Across the 11 months ending August 2026, Business Wire’s estimated Share of Search among press release distribution services worldwide moved from 15.2% to 12.4%, and its estimated monthly branded searches moved from 18.8K to 12.6K. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among press release distribution services worldwide moved from 32.9% to 40%, and its estimated monthly branded searches held steady at 40.7K. ## How did search popularity change for press release distribution services worldwide in August 2026? - In August 2026, Muck Rack gained estimated Share of Search among press release distribution services worldwide, from 38.6% to 40%. - Estimated monthly branded searches for Business Wire worldwide fell 33.1% over 11 measured months, from 18.8K to 12.6K in August 2026. ## Month by month | Month | Business Wire estimated searches | Business Wire Share of Search | Business Wire rank | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.8K | 15.2% | 3 | 40.7K | 32.9% | 1 | | Nov 2025 | 23K | 21.3% | 3 | 33.3K | 30.9% | 1 | | Dec 2025 | 42.3K | 33.7% | 1 | 33.2K | 26.5% | 2 | | Jan 2026 | 55.7K | 35.5% | 1 | 40.7K | 25.9% | 2 | | Feb 2026 | 51.9K | 33.5% | 1 | 40.8K | 26.3% | 2 | | Mar 2026 | 37.5K | 27.5% | 2 | 40.8K | 29.9% | 1 | | Apr 2026 | 37.7K | 28.3% | 2 | 40.8K | 30.7% | 1 | | May 2026 | 21.3K | 18.4% | 3 | 40.8K | 35.3% | 1 | | Jun 2026 | 30.6K | 24.1% | 2 | 40.8K | 32.2% | 1 | | Jul 2026 | 12.9K | 12.2% | 3 | 40.7K | 38.6% | 1 | | Aug 2026 | 12.6K | 12.4% | 3 | 40.7K | 40% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Business Wire’s and Muck Rack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Business Wire**: Measured on the search terms “business wire”, “business wire newswire”, “business wire press release”, “business wire press release distribution” and “businesswire.com”, summed into one figure. - **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure. - [Business Wire profile](/demand/global-en/brands/business-wire) - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [All press release distribution services worldwide](/demand/global-en/categories/press-release-distribution-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Business Wire or Muck Rack? In August 2026, Muck Rack had more branded searches than Business Wire among press release distribution services worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Business Wire’s 12.6K, and held a 40% Share of Search versus Business Wire’s 12.4%. ## Cite this page Brandwave. "Business Wire vs Muck Rack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/business-wire-vs-muck-rack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/business-wire-vs-muck-rack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.