---
title: "Bushman vs Repel: Which is searched more?"
description: "Is Bushman or Repel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bushman-vs-repel"
publisher: "Brandwave"
---

# Bushman vs Repel: Which is searched more?

Is Bushman or Repel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bushman and Repel
- **Competitive set**: Insect repellent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bushman Share of Search**: 25.8%
- **Repel Share of Search**: 22.1%

## Is Bushman or Repel more popular in search?

- In September 2026, Bushman had more branded searches than Repel among insect repellent brands worldwide. Bushman had about 10,200 branded searches, while Repel had 8,780. Bushman made up 25.8% of all insect repellent brand searches we track, and Repel accounted for 22.1%.
- The lead changed hands 3 times in the 12 months ending September 2026: Bushman took it in November 2025, Repel took it in April 2026, Bushman took it in September 2026.
- Across the 12 months ending September 2026, Bushman’s share of searches among insect repellent brands worldwide moved from 20.3% to 25.8%, and its estimated monthly branded searches moved from 6.5K to 10.2K.
- Across the 12 months ending September 2026, Repel’s share of searches among insect repellent brands worldwide moved from 23.7% to 22.1%, and its estimated monthly branded searches moved from 7.6K to 8.8K.

## How did search popularity change for insect repellent brands worldwide in September 2026?

- In September 2026, Bushman overtook Jungle Formula and 2 others to become the leader among insect repellent brands worldwide, with 25.8% of the searches.
- In September 2026, Repel lost share of searches among insect repellent brands worldwide, from 27.5% to 22.1%.

## Month by month

| Month | Bushman estimated searches | Bushman Share of Search | Bushman rank | Repel estimated searches | Repel Share of Search | Repel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.5K | 20.3% | 3 | 7.6K | 23.7% | 1 |
| Nov 2025 | 6.5K | 27.1% | 1 | 5.6K | 23.2% | 2 |
| Dec 2025 | 8K | 31.6% | 1 | 5.2K | 20.3% | 2 |
| Jan 2026 | 8K | 26.9% | 1 | 7K | 23.3% | 2 |
| Feb 2026 | 5.8K | 25% | 1 | 4.2K | 17.8% | 3 |
| Mar 2026 | 6.5K | 22.2% | 1 | 5.8K | 19.8% | 2 |
| Apr 2026 | 5.3K | 15.1% | 4 | 7.1K | 20.2% | 2 |
| May 2026 | 5.3K | 12.3% | 4 | 9.4K | 21.7% | 3 |
| Jun 2026 | 8.3K | 13.1% | 4 | 16.7K | 26.1% | 2 |
| Jul 2026 | 7.3K | 12.4% | 4 | 15.2K | 25.7% | 2 |
| Aug 2026 | 5.3K | 11.4% | 4 | 12.9K | 27.5% | 2 |
| Sep 2026 | 10.2K | 25.8% | 1 | 8.8K | 22.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bushman’s and Repel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bushman**: Measured on the search terms “bushman insect”, “bushman insect repellent” and “bushman repellent”, summed into one figure.
- **Repel**: Measured on the search terms “repel bug spray”, “repel insect”, “repel insect repellent” and “repel spray”, summed into one figure.

- [Bushman profile](/demand/global-en/brands/bushman)
- [Repel profile](/demand/global-en/brands/repel)
- [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bushman or Repel more popular in search?

In September 2026, Bushman had more branded searches than Repel among insect repellent brands worldwide. Bushman had about 10,200 branded searches, while Repel had 8,780. Bushman made up 25.8% of all insect repellent brand searches we track, and Repel accounted for 22.1%.

## Cite this page

Brandwave. "Bushman vs Repel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bushman-vs-repel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bushman-vs-repel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.