---
title: "Bushman vs Off!: Which is searched more?"
description: "Which is more popular in search, Bushman or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bushman-vs-off"
publisher: "Brandwave"
---

# Bushman vs Off!: Which is searched more?

Which is more popular in search, Bushman or Off!? Compare estimated monthly branded-search demand and Share of Search inside the Insect repellent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bushman and Off!
- **Competitive set**: Insect repellent brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bushman Share of Search**: 63.8%
- **Off! Share of Search**: 11.9%

## Which is more popular in search, Bushman or Off!?

- In September 2026, Bushman had more branded searches than Off! among insect repellent brands worldwide. Bushman was estimated to have 10.2K branded searches compared to Off!’s 1.9K, and held a 63.8% Share of Search versus Off!’s 11.9%.
- Bushman was ahead of Off! in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bushman’s estimated Share of Search among insect repellent brands worldwide moved from 54.7% to 63.8%, and its estimated monthly branded searches moved from 6.5K to 10.2K.
- Across the 12 months ending September 2026, Off!’s estimated Share of Search among insect repellent brands worldwide moved from 20.1% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

## How did search popularity change for insect repellent brands worldwide in September 2026?

- In September 2026, Bushman gained estimated Share of Search among insect repellent brands worldwide, from 47.6% to 63.8%.
- In September 2026, Off! lost estimated Share of Search among insect repellent brands worldwide, from 25.8% to 11.9%.

## Month by month

| Month | Bushman estimated searches | Bushman Share of Search | Bushman rank | Off! estimated searches | Off! Share of Search | Off! rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.5K | 54.7% | 1 | 2.4K | 20.1% | 3 |
| Nov 2025 | 6.5K | 58.7% | 1 | 1.6K | 14.4% | 3 |
| Dec 2025 | 8K | 59.4% | 1 | 1.6K | 11.8% | 3 |
| Jan 2026 | 8K | 59.4% | 1 | 1.6K | 11.8% | 3 |
| Feb 2026 | 5.8K | 59.7% | 1 | 1.3K | 13.3% | 3 |
| Mar 2026 | 6.5K | 58.7% | 1 | 1.6K | 14.4% | 3 |
| Apr 2026 | 5.3K | 52.1% | 1 | 1.9K | 18.6% | 3 |
| May 2026 | 5.3K | 51.4% | 1 | 2.4K | 23.1% | 3 |
| Jun 2026 | 8.3K | 58.6% | 1 | 2.9K | 20.4% | 3 |
| Jul 2026 | 7.3K | 52.6% | 1 | 3.6K | 25.8% | 2 |
| Aug 2026 | 5.3K | 47.6% | 1 | 2.9K | 25.8% | 3 |
| Sep 2026 | 10.2K | 63.8% | 1 | 1.9K | 11.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bushman’s and Off!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bushman**: Measured on the search terms “bushman insect”, “bushman insect repellent” and “bushman repellent”, summed into one figure.
- **Off!**: Measured on the search term “off mosquito”.

- [Bushman profile](/demand/global-en/brands/bushman)
- [Off! profile](/demand/global-en/brands/off)
- [All insect repellent brands worldwide](/demand/global-en/categories/insect-repellent-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bushman or Off!?

In September 2026, Bushman had more branded searches than Off! among insect repellent brands worldwide. Bushman was estimated to have 10.2K branded searches compared to Off!’s 1.9K, and held a 63.8% Share of Search versus Off!’s 11.9%.

## Cite this page

Brandwave. "Bushman vs Off!: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bushman-vs-off

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bushman-vs-off. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.