--- title: "Burt's Bees vs Woolbabe: Which is searched more?" description: "Is Burt's Bees or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-woolbabe" publisher: "Brandwave" --- # Burt's Bees vs Woolbabe: Which is searched more? Is Burt's Bees or Woolbabe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burt's Bees and Woolbabe - **Competitive set**: Baby sleep sack brands - **Market**: Global - **Month measured**: Sep 2026 - **Burt's Bees Share of Search**: 21% - **Woolbabe Share of Search**: 0.2% ## Is Burt's Bees or Woolbabe more popular in search? - In September 2026, Burt's Bees had more branded searches than Woolbabe among baby sleep sack brands worldwide. Burt's Bees had about 137,000 branded searches, while Woolbabe had 1,300. Burt's Bees made up 21% of all baby sleep sack brand searches we track, and Woolbabe accounted for 0.2%. - Burt's Bees was ahead of Woolbabe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burt's Bees’ share of searches among baby sleep sack brands worldwide moved from 23.5% to 21%, and its estimated monthly branded searches moved from 167K to 137K. - Across the 12 months ending September 2026, Woolbabe’s share of searches among baby sleep sack brands worldwide moved from 0.14% to 0.2%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top baby sleep sack brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burt's Bees was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Woolbabe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Halo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kyte Baby | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Woolino | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ergoPouch | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Love to Dream | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ergobaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dreamland Baby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grobag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Merino Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolbabe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baby sleep sack brands - Asked ChatGPT "Which baby sleep sack brand should I buy?": 1. Halo, 2. Woolino, 3. Kyte Baby - Asked ChatGPT "What are the best baby sleep sack brands?": 1. Halo, 2. Kyte Baby, 3. Woolino, 4. Burt's Bees, 5. Love to Dream, 6. ergoPouch - Asked ChatGPT "What's the best baby sleep sack brand for safe sleep?": 1. Halo, 2. Burt's Bees, 3. Woolino - Searched Google, AI Overview "baby sleep sack": 1. ergoPouch, 2. Kyte Baby, 3. Halo, 4. Woolino - Searched Google, AI Overview "newborn sleep sack": 1. Kyte Baby, 2. Halo, 3. ergoPouch, 4. Burt's Bees Not named in any answer: Ergobaby, Dreamland Baby, Grobag, Merino Kids and Woolbabe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for baby sleep sack brands worldwide in September 2026? - In September 2026, Burt's Bees gained share of searches among baby sleep sack brands worldwide, from 17.6% to 21%. - Estimated monthly branded searches for Woolbabe worldwide rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Woolbabe estimated searches | Woolbabe Share of Search | Woolbabe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 167K | 23.5% | 2 | 1K | 0.14% | 11 | | Nov 2025 | 248K | 29.5% | 1 | 1.3K | 0.15% | 11 | | Dec 2025 | 203K | 32.5% | 1 | 880 | 0.14% | 11 | | Jan 2026 | 167K | 23.3% | 2 | 1K | 0.14% | 11 | | Feb 2026 | 136K | 23.2% | 2 | 1.3K | 0.22% | 11 | | Mar 2026 | 136K | 20.7% | 2 | 1.9K | 0.29% | 11 | | Apr 2026 | 137K | 20.4% | 2 | 1.9K | 0.28% | 11 | | May 2026 | 136K | 20.3% | 2 | 3.6K | 0.54% | 9 | | Jun 2026 | 91.8K | 16% | 2 | 1.9K | 0.33% | 10 | | Jul 2026 | 111K | 17.1% | 3 | 1.6K | 0.25% | 11 | | Aug 2026 | 112K | 17.6% | 2 | 1K | 0.16% | 11 | | Sep 2026 | 137K | 21% | 2 | 1.3K | 0.2% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Burt's Bees’ and Woolbabe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure. - **Woolbabe**: Measured on the search term “woolbabe”. - [Burt's Bees profile](/demand/global-en/brands/burts-bees) - [Woolbabe profile](/demand/global-en/brands/woolbabe) - [All baby sleep sack brands worldwide](/demand/global-en/categories/baby-sleep-sack-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burt's Bees or Woolbabe more popular in search? In September 2026, Burt's Bees had more branded searches than Woolbabe among baby sleep sack brands worldwide. Burt's Bees had about 137,000 branded searches, while Woolbabe had 1,300. Burt's Bees made up 21% of all baby sleep sack brand searches we track, and Woolbabe accounted for 0.2%. ## Cite this page Brandwave. "Burt's Bees vs Woolbabe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-woolbabe This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.