---
title: "Burt's Bees vs Wahl: Which is more popular by branded search?"
description: "Which is more popular in search, Burt's Bees or Wahl? Compare estimated monthly branded-search demand and Share of Search inside the Dog shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-wahl"
publisher: "Brandwave"
---

# Burt's Bees vs Wahl: Which is more popular by branded search?

Which is more popular in search, Burt's Bees or Wahl? Compare estimated monthly branded-search demand and Share of Search inside the Dog shampoo brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burt's Bees and Wahl
- **Competitive set**: Dog shampoo brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Burt's Bees Share of Search**: 43.2%
- **Wahl Share of Search**: 49.7%

## Which is more popular in search, Burt's Bees or Wahl?

- In August 2026, Wahl had more branded searches than Burt's Bees among dog shampoo brands worldwide. Wahl was estimated to have 126K branded searches compared to Burt's Bees’ 110K, and held a 49.7% Share of Search versus Burt's Bees’ 43.2%.
- The lead changed hands 3 times in the 11 months ending August 2026: Wahl took it in February 2026, Burt's Bees took it in March 2026, Wahl took it in June 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among dog shampoo brands worldwide moved from 51.4% to 43.2%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Wahl’s estimated Share of Search among dog shampoo brands worldwide moved from 43.3% to 49.7%, and its estimated monthly branded searches moved from 139K to 126K.

## How did search popularity change for dog shampoo brands worldwide in August 2026?

- In August 2026, Wahl gained estimated Share of Search among dog shampoo brands worldwide, from 48.5% to 49.7%.
- In August 2026, Burt's Bees lost estimated Share of Search among dog shampoo brands worldwide, from 44.3% to 43.2%.

## Month by month

| Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Wahl estimated searches | Wahl Share of Search | Wahl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 51.4% | 1 | 139K | 43.3% | 2 |
| Nov 2025 | 246K | 59.4% | 1 | 152K | 36.8% | 2 |
| Dec 2025 | 201K | 52.5% | 1 | 165K | 43.2% | 2 |
| Jan 2026 | 165K | 49.5% | 1 | 149K | 44.6% | 2 |
| Feb 2026 | 135K | 47.2% | 2 | 135K | 47.3% | 1 |
| Mar 2026 | 135K | 47.8% | 1 | 130K | 45.9% | 2 |
| Apr 2026 | 135K | 49.3% | 1 | 120K | 44% | 2 |
| May 2026 | 135K | 48.8% | 1 | 124K | 44.7% | 2 |
| Jun 2026 | 90.5K | 38.8% | 2 | 124K | 53.4% | 1 |
| Jul 2026 | 110K | 44.3% | 2 | 120K | 48.5% | 1 |
| Aug 2026 | 110K | 43.2% | 2 | 126K | 49.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burt's Bees’ and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burt's Bees**: Measured on the search term “burts bees”.
- **Wahl**: Measured on the search terms “hair clipper wahl”, “shaver wahl”, “wahl clippers”, “wahl com”, “wahl hair clipper” and “wahl shaver”, summed into one figure.

- [Burt's Bees profile](/demand/global-en/brands/burts-bees)
- [Wahl profile](/demand/global-en/brands/wahl)
- [All dog shampoo brands worldwide](/demand/global-en/categories/dog-shampoo-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burt's Bees or Wahl?

In August 2026, Wahl had more branded searches than Burt's Bees among dog shampoo brands worldwide. Wahl was estimated to have 126K branded searches compared to Burt's Bees’ 110K, and held a 49.7% Share of Search versus Burt's Bees’ 43.2%.

## Cite this page

Brandwave. "Burt's Bees vs Wahl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-wahl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-wahl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.