---
title: "Burt's Bees vs Summer Fridays: Which is searched more?"
description: "Is Burt's Bees or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-summer-fridays"
publisher: "Brandwave"
---

# Burt's Bees vs Summer Fridays: Which is searched more?

Is Burt's Bees or Summer Fridays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burt's Bees and Summer Fridays
- **Competitive set**: Lip care brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burt's Bees Share of Search**: 9.3%
- **Summer Fridays Share of Search**: 9.2%

## Is Burt's Bees or Summer Fridays more popular in search?

- In September 2026, Burt's Bees and Summer Fridays were level in searches among lip care brands worldwide, with an estimated 137K versus 135K branded searches, at 9.3% and 9.2% of the total.
- The lead changed hands 3 times in the 12 months ending September 2026: Burt's Bees took it in April 2026, Summer Fridays took it in June 2026, Burt's Bees took it in September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands worldwide moved from 9.8% to 9.3%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide moved from 14.4% to 9.2%, and its estimated monthly branded searches moved from 246K to 135K.

## How did search popularity change for lip care brands worldwide in September 2026?

- In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.
- Estimated monthly branded searches for Summer Fridays worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.

## Month by month

| Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Summer Fridays estimated searches | Summer Fridays Share of Search | Summer Fridays rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 167K | 9.8% | 3 | 246K | 14.4% | 2 |
| Nov 2025 | 248K | 11.2% | 3 | 368K | 16.5% | 2 |
| Dec 2025 | 203K | 9.1% | 3 | 368K | 16.5% | 2 |
| Jan 2026 | 167K | 8.3% | 4 | 201K | 10% | 3 |
| Feb 2026 | 136K | 8.4% | 4 | 165K | 10.1% | 3 |
| Mar 2026 | 136K | 8.5% | 4 | 165K | 10.3% | 3 |
| Apr 2026 | 137K | 9% | 2 | 135K | 8.9% | 4 |
| May 2026 | 136K | 9.1% | 2 | 135K | 9% | 4 |
| Jun 2026 | 91.8K | 6.6% | 4 | 110K | 7.9% | 3 |
| Jul 2026 | 111K | 7.7% | 4 | 135K | 9.4% | 3 |
| Aug 2026 | 112K | 7.7% | 4 | 135K | 9.4% | 3 |
| Sep 2026 | 137K | 9.3% | 2 | 135K | 9.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burt's Bees’ and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure.
- **Summer Fridays**: Measured on the search term “summer fridays lip balm”.

- [Burt's Bees profile](/demand/global-en/brands/burts-bees)
- [Summer Fridays profile](/demand/global-en/brands/summer-fridays)
- [All lip care brands worldwide](/demand/global-en/categories/lip-care-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Burt's Bees or Summer Fridays more popular in search?

In September 2026, Burt's Bees and Summer Fridays were level in searches among lip care brands worldwide, with an estimated 137K versus 135K branded searches, at 9.3% and 9.2% of the total.

## Cite this page

Brandwave. "Burt's Bees vs Summer Fridays: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-summer-fridays

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-summer-fridays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.