---
title: "Burt's Bees vs O'Keeffe's: Which is searched more?"
description: "Which is more popular in search, Burt's Bees or O'Keeffe's? Compare estimated monthly branded-search demand and Share of Search inside the Hand cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-o-keeffe-s"
publisher: "Brandwave"
---

# Burt's Bees vs O'Keeffe's: Which is searched more?

Which is more popular in search, Burt's Bees or O'Keeffe's? Compare estimated monthly branded-search demand and Share of Search inside the Hand cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burt's Bees and O'Keeffe's
- **Competitive set**: Hand cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Burt's Bees Share of Search**: 6.6%
- **O'Keeffe's Share of Search**: 0.43%

## Which is more popular in search, Burt's Bees or O'Keeffe's?

- In August 2026, Burt's Bees had more branded searches than O'Keeffe's among hand cream worldwide. Burt's Bees was estimated to have 112K branded searches compared to O'Keeffe's’ 7.3K, and held a 6.6% Share of Search versus O'Keeffe's’ 0.43%.
- Burt's Bees was ahead of O'Keeffe's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burt's Bees’ estimated Share of Search among hand cream worldwide moved from 11% to 6.6%, and its estimated monthly branded searches moved from 167K to 112K.
- Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among hand cream worldwide moved from 0.58% to 0.43%, and its estimated monthly branded searches moved from 8.8K to 7.3K.

## How did search popularity change for hand cream worldwide in August 2026?

- Burt's Bees’ estimated Share of Search among hand cream worldwide has lost ground for 3 months in a row, from 9.3% to 6.6% in August 2026.
- Estimated monthly branded searches for O'Keeffe's worldwide fell 17.9% over 11 measured months, from 8.8K to 7.3K in August 2026.

## Month by month

| Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | O'Keeffe's estimated searches | O'Keeffe's Share of Search | O'Keeffe's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 167K | 11% | 4 | 8.8K | 0.58% | 6 |
| Nov 2025 | 248K | 14.3% | 3 | 10.9K | 0.63% | 6 |
| Dec 2025 | 203K | 13% | 3 | 13.3K | 0.86% | 6 |
| Jan 2026 | 167K | 10.1% | 4 | 13.3K | 0.81% | 6 |
| Feb 2026 | 136K | 9.3% | 4 | 13.3K | 0.91% | 6 |
| Mar 2026 | 136K | 9.1% | 4 | 10.9K | 0.73% | 6 |
| Apr 2026 | 137K | 9.1% | 4 | 8.9K | 0.59% | 6 |
| May 2026 | 136K | 9.3% | 4 | 8.9K | 0.61% | 6 |
| Jun 2026 | 91.8K | 7% | 4 | 7.3K | 0.56% | 6 |
| Jul 2026 | 111K | 6.9% | 4 | 7.3K | 0.45% | 6 |
| Aug 2026 | 112K | 6.6% | 4 | 7.3K | 0.43% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burt's Bees’ and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure.
- **O'Keeffe's**: Measured on the search terms “o keeffe s”, “okeeffes” and “okeeffes cream”, summed into one figure.

- [Burt's Bees profile](/demand/global-en/brands/burts-bees)
- [O'Keeffe's profile](/demand/global-en/brands/o-keeffe-s)
- [All hand cream worldwide](/demand/global-en/categories/hand-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burt's Bees or O'Keeffe's?

In August 2026, Burt's Bees had more branded searches than O'Keeffe's among hand cream worldwide. Burt's Bees was estimated to have 112K branded searches compared to O'Keeffe's’ 7.3K, and held a 6.6% Share of Search versus O'Keeffe's’ 0.43%.

## Cite this page

Brandwave. "Burt's Bees vs O'Keeffe's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-o-keeffe-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-o-keeffe-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.