---
title: "Burt's Bees vs Ergobaby: Which is searched more?"
description: "Which is more popular in search, Burt's Bees or Ergobaby? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-ergobaby"
publisher: "Brandwave"
---

# Burt's Bees vs Ergobaby: Which is searched more?

Which is more popular in search, Burt's Bees or Ergobaby? Compare estimated monthly branded-search demand and Share of Search inside the Baby sleep sack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burt's Bees and Ergobaby
- **Competitive set**: Baby sleep sack brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burt's Bees Share of Search**: 27.9%
- **Ergobaby Share of Search**: 47.4%

## Which is more popular in search, Burt's Bees or Ergobaby?

- In September 2026, Ergobaby had more branded searches than Burt's Bees among baby sleep sack brands worldwide. Ergobaby was estimated to have 232K branded searches compared to Burt's Bees’ 137K, and held a 47.4% Share of Search versus Burt's Bees’ 27.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Burt's Bees took it in November 2025, Ergobaby took it in January 2026.
- Across the 12 months ending September 2026, Burt's Bees’ estimated Share of Search among baby sleep sack brands worldwide moved from 32.1% to 27.9%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Ergobaby’s estimated Share of Search among baby sleep sack brands worldwide moved from 43.6% to 47.4%, and its estimated monthly branded searches moved from 226K to 232K.

## How did search popularity change for baby sleep sack brands worldwide in September 2026?

- In September 2026, Burt's Bees gained estimated Share of Search among baby sleep sack brands worldwide, from 23.3% to 27.9%.
- In September 2026, Ergobaby lost estimated Share of Search among baby sleep sack brands worldwide, from 53.5% to 47.4%.

## Month by month

| Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | Ergobaby estimated searches | Ergobaby Share of Search | Ergobaby rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 167K | 32.1% | 2 | 226K | 43.6% | 1 |
| Nov 2025 | 248K | 40.4% | 1 | 226K | 36.8% | 2 |
| Dec 2025 | 203K | 43.4% | 1 | 172K | 36.6% | 2 |
| Jan 2026 | 167K | 33% | 2 | 230K | 45.6% | 1 |
| Feb 2026 | 136K | 30.2% | 2 | 221K | 49% | 1 |
| Mar 2026 | 136K | 27.4% | 2 | 236K | 47.5% | 1 |
| Apr 2026 | 137K | 26.5% | 2 | 256K | 49.6% | 1 |
| May 2026 | 136K | 26.5% | 2 | 256K | 49.7% | 1 |
| Jun 2026 | 91.8K | 21.3% | 2 | 227K | 52.8% | 1 |
| Jul 2026 | 111K | 24.3% | 2 | 247K | 53.8% | 1 |
| Aug 2026 | 112K | 23.3% | 2 | 256K | 53.5% | 1 |
| Sep 2026 | 137K | 27.9% | 2 | 232K | 47.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burt's Bees’ and Ergobaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure.
- **Ergobaby**: Measured on the search terms “ergobaby”, “ergobaby 360”, “ergobaby carrier” and “ergobaby omni breeze”, summed into one figure.

- [Burt's Bees profile](/demand/global-en/brands/burts-bees)
- [Ergobaby profile](/demand/global-en/brands/ergobaby)
- [All baby sleep sack brands worldwide](/demand/global-en/categories/baby-sleep-sack-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burt's Bees or Ergobaby?

In September 2026, Ergobaby had more branded searches than Burt's Bees among baby sleep sack brands worldwide. Ergobaby was estimated to have 232K branded searches compared to Burt's Bees’ 137K, and held a 47.4% Share of Search versus Burt's Bees’ 27.9%.

## Cite this page

Brandwave. "Burt's Bees vs Ergobaby: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-ergobaby

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-ergobaby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.