--- title: "Burt's Bees vs CeraVe: Which is searched more?" description: "Is Burt's Bees or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-cerave" publisher: "Brandwave" --- # Burt's Bees vs CeraVe: Which is searched more? Is Burt's Bees or CeraVe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burt's Bees and CeraVe - **Competitive set**: Lip care brands - **Market**: Global - **Month measured**: Sep 2026 - **Burt's Bees Share of Search**: 9.3% - **CeraVe Share of Search**: 0.37% ## Is Burt's Bees or CeraVe more popular in search? - In September 2026, Burt's Bees had more branded searches than CeraVe among lip care brands worldwide. Burt's Bees had about 137,000 branded searches, while CeraVe had 5,400. Burt's Bees made up 9.3% of all lip care brand searches we track, and CeraVe accounted for 0.37%. - Burt's Bees was ahead of CeraVe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands worldwide moved from 9.8% to 9.3%, and its estimated monthly branded searches moved from 167K to 137K. - Across the 12 months ending September 2026, CeraVe’s share of searches among lip care brands worldwide moved from 0.26% to 0.37%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Burt's Bees did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aquaphor | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CeraVe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Summer Fridays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burt's Bees | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lanolips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy?": 1. Aquaphor, 2. La Roche-Posay, 3. CeraVe, 4. Summer Fridays - Asked ChatGPT "What are the best lip care brands?": 1. La Roche-Posay, 2. Aquaphor, 3. Summer Fridays, 4. CeraVe - Asked ChatGPT "What's the best lip care brand for dry lips?": 1. Aquaphor, 2. CeraVe - Searched Google, AI Overview "hydrating lip treatment": named none of the brands we track - Searched Google, AI Overview "moisturising lip balm": 1. Aquaphor, 2. La Roche-Posay Not named in any answer: Burt's Bees, ChapStick, Blistex, Carmex and Lanolips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lip care brands worldwide in September 2026? - In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches. - Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. ## Month by month | Month | Burt's Bees estimated searches | Burt's Bees Share of Search | Burt's Bees rank | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 167K | 9.8% | 3 | 4.4K | 0.26% | 9 | | Nov 2025 | 248K | 11.2% | 3 | 5.4K | 0.24% | 9 | | Dec 2025 | 203K | 9.1% | 3 | 6.6K | 0.3% | 9 | | Jan 2026 | 167K | 8.3% | 4 | 6.6K | 0.33% | 9 | | Feb 2026 | 136K | 8.4% | 4 | 8.1K | 0.5% | 9 | | Mar 2026 | 136K | 8.5% | 4 | 5.4K | 0.34% | 9 | | Apr 2026 | 137K | 9% | 2 | 5.4K | 0.36% | 9 | | May 2026 | 136K | 9.1% | 2 | 4.4K | 0.29% | 9 | | Jun 2026 | 91.8K | 6.6% | 4 | 3.6K | 0.26% | 9 | | Jul 2026 | 111K | 7.7% | 4 | 5.4K | 0.37% | 9 | | Aug 2026 | 112K | 7.7% | 4 | 5.4K | 0.37% | 9 | | Sep 2026 | 137K | 9.3% | 2 | 5.4K | 0.37% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Burt's Bees’ and CeraVe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burt's Bees**: Measured on the search terms “burt s bees” and “burts bees”, summed into one figure. - **CeraVe**: Measured on the search term “cerave lip balm”. - [Burt's Bees profile](/demand/global-en/brands/burts-bees) - [CeraVe profile](/demand/global-en/brands/cerave) - [All lip care brands worldwide](/demand/global-en/categories/lip-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burt's Bees or CeraVe more popular in search? In September 2026, Burt's Bees had more branded searches than CeraVe among lip care brands worldwide. Burt's Bees had about 137,000 branded searches, while CeraVe had 5,400. Burt's Bees made up 9.3% of all lip care brand searches we track, and CeraVe accounted for 0.37%. ## Cite this page Brandwave. "Burt's Bees vs CeraVe: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-cerave This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burts-bees-vs-cerave. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.