---
title: "Burton vs Völkl: Which is searched more?"
description: "Which is more popular in search, Burton or Völkl? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-volkl-skis"
publisher: "Brandwave"
---

# Burton vs Völkl: Which is searched more?

Which is more popular in search, Burton or Völkl? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and Völkl
- **Competitive set**: Ski and snowboard brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burton Share of Search**: 11.3%
- **Völkl Share of Search**: 1.5%

## Which is more popular in search, Burton or Völkl?

- In September 2026, Burton had more branded searches than Völkl among ski and snowboard brands worldwide. Burton was estimated to have 112K branded searches compared to Völkl’s 14.8K, and held an 11.3% Share of Search versus Völkl’s 1.5%.
- Burton was ahead of Völkl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among ski and snowboard brands worldwide moved from 11.5% to 11.3%, and its estimated monthly branded searches moved from 151K to 112K.
- Across the 12 months ending September 2026, Völkl’s estimated Share of Search among ski and snowboard brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 22.2K to 14.8K.

## How did search popularity change for ski and snowboard brands worldwide in September 2026?

- In September 2026, Burton gained estimated Share of Search among ski and snowboard brands worldwide, from 7.2% to 11.3%.
- In September 2026, Völkl gained estimated Share of Search among ski and snowboard brands worldwide, from 0.79% to 1.5%.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | Völkl estimated searches | Völkl Share of Search | Völkl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 151K | 11.5% | 3 | 22.2K | 1.7% | 6 |
| Nov 2025 | 291K | 17.8% | 2 | 33.1K | 2% | 6 |
| Dec 2025 | 489K | 25.5% | 2 | 49.5K | 2.6% | 6 |
| Jan 2026 | 495K | 23% | 2 | 60.5K | 2.8% | 6 |
| Feb 2026 | 366K | 21.4% | 2 | 60.5K | 3.5% | 6 |
| Mar 2026 | 149K | 12.5% | 3 | 33.1K | 2.8% | 6 |
| Apr 2026 | 62.8K | 6.8% | 3 | 9.9K | 1.1% | 7 |
| May 2026 | 54.2K | 5.2% | 3 | 5.4K | 0.52% | 7 |
| Jun 2026 | 54.2K | 5.5% | 3 | 4.4K | 0.44% | 7 |
| Jul 2026 | 62.8K | 7.3% | 3 | 6.6K | 0.77% | 7 |
| Aug 2026 | 89.7K | 7.2% | 2 | 9.9K | 0.79% | 7 |
| Sep 2026 | 112K | 11.3% | 2 | 14.8K | 1.5% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and Völkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search terms “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.
- **Völkl**: Measured on the search term “volkl skis”.

- [Burton profile](/demand/global-en/brands/burton)
- [Völkl profile](/demand/global-en/brands/volkl-skis)
- [All ski and snowboard brands worldwide](/demand/global-en/categories/ski-and-snowboard-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or Völkl?

In September 2026, Burton had more branded searches than Völkl among ski and snowboard brands worldwide. Burton was estimated to have 112K branded searches compared to Völkl’s 14.8K, and held an 11.3% Share of Search versus Völkl’s 1.5%.

## Cite this page

Brandwave. "Burton vs Völkl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-volkl-skis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-volkl-skis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.