---
title: "Burton vs Vans: Which is more popular by branded search?"
description: "Which is more popular in search, Burton or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-vans"
publisher: "Brandwave"
---

# Burton vs Vans: Which is more popular by branded search?

Which is more popular in search, Burton or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and Vans
- **Competitive set**: Snowboard boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Burton Share of Search**: 0.45%
- **Vans Share of Search**: 1.9%

## Which is more popular in search, Burton or Vans?

- In August 2026, Vans had more branded searches than Burton among snowboard boots worldwide. Vans was estimated to have 5.4K branded searches compared to Burton’s 1.3K, and held a 1.9% Share of Search versus Burton’s 0.45%.
- The lead changed hands 2 times in the 11 months ending August 2026: Burton took it in January 2026, Vans took it in March 2026.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard boots worldwide moved from 0.85% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, Vans’ estimated Share of Search among snowboard boots worldwide held steady at 1.9%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for snowboard boots worldwide in August 2026?

- Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | Vans estimated searches | Vans Share of Search | Vans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.85% | 6 | 5.4K | 1.9% | 5 |
| Nov 2025 | 4.4K | 1.4% | 6 | 6.6K | 2.1% | 5 |
| Dec 2025 | 5.4K | 1.8% | 6 | 6.6K | 2.2% | 5 |
| Jan 2026 | 6.6K | 1.7% | 5 | 5.4K | 1.4% | 6 |
| Feb 2026 | 5.4K | 1.9% | 5 | 4.4K | 1.5% | 6 |
| Mar 2026 | 1.9K | 0.69% | 6 | 4.4K | 1.6% | 5 |
| Apr 2026 | 720 | 0.3% | 6 | 5.4K | 2.2% | 5 |
| May 2026 | 480 | 0.19% | 6 | 4.4K | 1.7% | 5 |
| Jun 2026 | 480 | 0.18% | 6 | 4.4K | 1.7% | 5 |
| Jul 2026 | 720 | 0.25% | 6 | 4.4K | 1.5% | 5 |
| Aug 2026 | 1.3K | 0.45% | 6 | 5.4K | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search term “burton ski”.
- **Vans**: Measured on the search term “vans nz”.

- [Burton profile](/demand/global-en/brands/burton)
- [Vans profile](/demand/global-en/brands/vans)
- [All snowboard boots worldwide](/demand/global-en/categories/snowboard-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or Vans?

In August 2026, Vans had more branded searches than Burton among snowboard boots worldwide. Vans was estimated to have 5.4K branded searches compared to Burton’s 1.3K, and held a 1.9% Share of Search versus Burton’s 0.45%.

## Cite this page

Brandwave. "Burton vs Vans: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burton-vs-vans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.