--- title: "Burton vs Union Binding Company: Which is searched more?" description: "Is Burton or Union Binding Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bindings brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-union-bindings" publisher: "Brandwave" --- # Burton vs Union Binding Company: Which is searched more? Is Burton or Union Binding Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bindings brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burton and Union Binding Company - **Competitive set**: Bindings brands - **Market**: Global - **Month measured**: Sep 2026 - **Burton Share of Search**: 20.5% - **Union Binding Company Share of Search**: 22.5% ## Is Burton or Union Binding Company more popular in search? - In September 2026, Union Binding Company had more branded searches than Burton among bindings brands worldwide. Union Binding Company had about 18,100 branded searches, while Burton had 16,500. Union Binding Company made up 22.5% of all bindings brand searches we track, and Burton accounted for 20.5%. - The lead changed hands once in the 12 months ending September 2026: Union Binding Company took it in September 2026. - Across the 12 months ending September 2026, Burton’s share of searches among bindings brands worldwide moved from 27.4% to 20.5%, and its estimated monthly branded searches moved from 30.3K to 16.5K. - Across the 12 months ending September 2026, Union Binding Company’s share of searches among bindings brands worldwide moved from 24.5% to 22.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top bindings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Burton and Union Binding Company were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hyperlite | 0 of 3 | 0 of 1 | 0 of 4 | | Ronix | 0 of 3 | 0 of 1 | 0 of 4 | | Union Binding Company | 2 of 3 | 0 of 1 | 2 of 4 | | Burton | 2 of 3 | 0 of 1 | 2 of 4 | | Liquid Force | 0 of 3 | 0 of 1 | 0 of 4 | | Slingshot | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about bindings brands - Asked ChatGPT "Which bindings brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best bindings brands?": 1. Union Binding Company, 2. Burton - Asked ChatGPT "What's the best bindings brand for a snowboard?": 1. Burton, 2. Union Binding Company - Searched Google, AI Overview "best bindings": named none of the brands we track Not named in any answer: Hyperlite, Ronix, Liquid Force and Slingshot. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bindings brands worldwide in September 2026? - In September 2026, Union Binding Company overtook Burton to rank 3rd among bindings brands worldwide, with 22.5% of the searches. - In September 2026, Burton gained share of searches among bindings brands worldwide, from 16% to 20.5%. ## Month by month | Month | Burton estimated searches | Burton Share of Search | Burton rank | Union Binding Company estimated searches | Union Binding Company Share of Search | Union Binding Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.3K | 27.4% | 1 | 27.1K | 24.5% | 3 | | Nov 2025 | 55.3K | 38.2% | 1 | 40.5K | 28% | 2 | | Dec 2025 | 82.7K | 44.6% | 1 | 49.5K | 26.7% | 2 | | Jan 2026 | 87.6K | 47.1% | 1 | 49.5K | 26.6% | 2 | | Feb 2026 | 51.2K | 37.3% | 1 | 33.1K | 24.1% | 2 | | Mar 2026 | 26.9K | 24.7% | 2 | 22.2K | 20.4% | 4 | | Apr 2026 | 10.8K | 14.6% | 3 | 8.1K | 11% | 4 | | May 2026 | 6.8K | 9.3% | 3 | 5.4K | 7.4% | 5 | | Jun 2026 | 6.3K | 9.2% | 4 | 4.4K | 6.4% | 5 | | Jul 2026 | 9K | 12% | 4 | 6.6K | 8.8% | 5 | | Aug 2026 | 12.5K | 16% | 3 | 12.1K | 15.5% | 4 | | Sep 2026 | 16.5K | 20.5% | 4 | 18.1K | 22.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Burton’s and Union Binding Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burton**: Measured on the search terms “burton binding” and “burton jacket”, summed into one figure. - **Union Binding Company**: Measured on the search term “union bindings”. - [Burton profile](/demand/global-en/brands/burton) - [Union Binding Company profile](/demand/global-en/brands/union-bindings) - [All bindings brands worldwide](/demand/global-en/categories/bindings-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burton or Union Binding Company more popular in search? In September 2026, Union Binding Company had more branded searches than Burton among bindings brands worldwide. Union Binding Company had about 18,100 branded searches, while Burton had 16,500. Union Binding Company made up 22.5% of all bindings brand searches we track, and Burton accounted for 20.5%. ## Cite this page Brandwave. "Burton vs Union Binding Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-union-bindings This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-union-bindings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.