---
title: "Burton vs ThirtyTwo: Which is more popular by branded search?"
description: "Which is more popular in search, Burton or ThirtyTwo? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-thirtytwo"
publisher: "Brandwave"
---

# Burton vs ThirtyTwo: Which is more popular by branded search?

Which is more popular in search, Burton or ThirtyTwo? Compare estimated monthly branded-search demand and Share of Search inside the Snowboard boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and ThirtyTwo
- **Competitive set**: Snowboard boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Burton Share of Search**: 0.45%
- **ThirtyTwo Share of Search**: 3.4%

## Which is more popular in search, Burton or ThirtyTwo?

- In August 2026, ThirtyTwo had more branded searches than Burton among snowboard boots worldwide. ThirtyTwo was estimated to have 9.9K branded searches compared to Burton’s 1.3K, and held a 3.4% Share of Search versus Burton’s 0.45%.
- ThirtyTwo was ahead of Burton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burton’s estimated Share of Search among snowboard boots worldwide moved from 0.85% to 0.45%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide moved from 6.4% to 3.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

## How did search popularity change for snowboard boots worldwide in August 2026?

- In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
- Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
- Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | ThirtyTwo estimated searches | ThirtyTwo Share of Search | ThirtyTwo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.85% | 6 | 18.1K | 6.4% | 4 |
| Nov 2025 | 4.4K | 1.4% | 6 | 27.1K | 8.6% | 4 |
| Dec 2025 | 5.4K | 1.8% | 6 | 27.1K | 9% | 4 |
| Jan 2026 | 6.6K | 1.7% | 5 | 49.5K | 13% | 4 |
| Feb 2026 | 5.4K | 1.9% | 5 | 22.2K | 7.6% | 4 |
| Mar 2026 | 1.9K | 0.69% | 6 | 18.1K | 6.6% | 4 |
| Apr 2026 | 720 | 0.3% | 6 | 12.1K | 5% | 4 |
| May 2026 | 480 | 0.19% | 6 | 9.9K | 3.9% | 3 |
| Jun 2026 | 480 | 0.18% | 6 | 8.1K | 3.1% | 3 |
| Jul 2026 | 720 | 0.25% | 6 | 9.9K | 3.4% | 3 |
| Aug 2026 | 1.3K | 0.45% | 6 | 9.9K | 3.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and ThirtyTwo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search term “burton ski”.
- **ThirtyTwo**: Measured on the search term “thirty two”.

- [Burton profile](/demand/global-en/brands/burton)
- [ThirtyTwo profile](/demand/global-en/brands/thirtytwo)
- [All snowboard boots worldwide](/demand/global-en/categories/snowboard-boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or ThirtyTwo?

In August 2026, ThirtyTwo had more branded searches than Burton among snowboard boots worldwide. ThirtyTwo was estimated to have 9.9K branded searches compared to Burton’s 1.3K, and held a 3.4% Share of Search versus Burton’s 0.45%.

## Cite this page

Brandwave. "Burton vs ThirtyTwo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burton-vs-thirtytwo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-thirtytwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.