---
title: "Burton vs Roxy: Which is searched more?"
description: "Which is more popular in search, Burton or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-roxy"
publisher: "Brandwave"
---

# Burton vs Roxy: Which is searched more?

Which is more popular in search, Burton or Roxy? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and Roxy
- **Competitive set**: Snow pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burton Share of Search**: 8.2%
- **Roxy Share of Search**: 38.8%

## Which is more popular in search, Burton or Roxy?

- In September 2026, Roxy had more branded searches than Burton among snow pants brands worldwide. Roxy was estimated to have 550K branded searches compared to Burton’s 116K, and held a 38.8% Share of Search versus Burton’s 8.2%.
- Roxy was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide moved from 9.5% to 8.2%, and its estimated monthly branded searches moved from 160K to 116K.
- Across the 12 months ending September 2026, Roxy’s estimated Share of Search among snow pants brands worldwide moved from 26.8% to 38.8%, and its estimated monthly branded searches moved from 450K to 550K.

## How did search popularity change for snow pants brands worldwide in September 2026?

- In September 2026, Helly Hansen overtook Roxy to become the leader among snow pants brands worldwide, with 38.8% estimated Share of Search.
- In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 7.3% to 8.2%.
- In September 2026, Roxy lost estimated Share of Search among snow pants brands worldwide, from 42.5% to 38.8%.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | Roxy estimated searches | Roxy Share of Search | Roxy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 160K | 9.5% | 4 | 450K | 26.8% | 2 |
| Nov 2025 | 306K | 12.9% | 3 | 550K | 23.1% | 2 |
| Dec 2025 | 511K | 21.6% | 3 | 550K | 23.3% | 2 |
| Jan 2026 | 522K | 20.9% | 3 | 673K | 27% | 2 |
| Feb 2026 | 384K | 22.5% | 3 | 450K | 26.3% | 2 |
| Mar 2026 | 164K | 12% | 4 | 550K | 40.3% | 1 |
| Apr 2026 | 68.2K | 5.7% | 4 | 550K | 46.3% | 1 |
| May 2026 | 56.6K | 4.5% | 4 | 550K | 43.7% | 1 |
| Jun 2026 | 56.1K | 4.8% | 4 | 550K | 46.8% | 1 |
| Jul 2026 | 66.4K | 5.1% | 4 | 673K | 51.4% | 1 |
| Aug 2026 | 94.1K | 7.3% | 4 | 550K | 42.5% | 1 |
| Sep 2026 | 116K | 8.2% | 4 | 550K | 38.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search terms “burton binding”, “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.
- **Roxy**: Measured on the search term “roxy”.

- [Burton profile](/demand/global-en/brands/burton)
- [Roxy profile](/demand/global-en/brands/roxy)
- [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or Roxy?

In September 2026, Roxy had more branded searches than Burton among snow pants brands worldwide. Roxy was estimated to have 550K branded searches compared to Burton’s 116K, and held a 38.8% Share of Search versus Burton’s 8.2%.

## Cite this page

Brandwave. "Burton vs Roxy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-roxy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.