--- title: "Burton vs Patagonia: Which is searched more?" description: "Is Burton or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-patagonia" publisher: "Brandwave" --- # Burton vs Patagonia: Which is searched more? Is Burton or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burton and Patagonia - **Competitive set**: Snow pants brands - **Market**: Global - **Month measured**: Sep 2026 - **Burton Share of Search**: 0.9% - **Patagonia Share of Search**: 25.8% ## Is Burton or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Burton among snow pants brands worldwide. Patagonia had about 2.7 million branded searches, while Burton had 95,800. Patagonia made up 25.8% of all snow pants brand searches we track, and Burton accounted for 0.9%. - Patagonia was ahead of Burton in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burton’s share of searches among snow pants brands worldwide moved from 0.82% to 0.9%, and its estimated monthly branded searches moved from 127K to 95.8K. - Across the 12 months ending September 2026, Patagonia’s share of searches among snow pants brands worldwide moved from 26.4% to 25.8%, and its estimated monthly branded searches moved from 4.1M to 2.7M. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burton was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Patagonia was listed before Burton in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | The North Face | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Burton | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Outdoor Research | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Roxy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy?": 1. The North Face, 2. Patagonia, 3. Columbia, 4. Burton, 5. Arc'teryx - Asked ChatGPT "What are the best snow pants brands?": 1. Arc'teryx, 2. Patagonia, 3. Outdoor Research, 4. The North Face, 5. Helly Hansen, 6. Burton, 7. Columbia, 8. Volcom - Asked ChatGPT "What's the best snow pants brand for skiing?": 1. Patagonia, 2. Arc'teryx, 3. Helly Hansen, 4. The North Face, 5. Outdoor Research - Searched Google, AI Overview "waterproof snow pants": 1. Columbia - Searched Google, AI Overview "snowboard pants": 1. Burton, 2. Volcom Not named in any answer: Roxy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for snow pants brands worldwide in September 2026? - In September 2026, Patagonia lost share of searches among snow pants brands worldwide, from 28.4% to 25.8%. - In September 2026, Burton fell from 7th to 8th among snow pants brands worldwide. ## Month by month | Month | Burton estimated searches | Burton Share of Search | Burton rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 127K | 0.82% | 8 | 4.1M | 26.4% | 2 | | Nov 2025 | 237K | 1% | 8 | 5M | 21.6% | 2 | | Dec 2025 | 341K | 1.7% | 7 | 4.1M | 20.4% | 3 | | Jan 2026 | 374K | 2.1% | 6 | 4.1M | 23.2% | 2 | | Feb 2026 | 312K | 2.5% | 6 | 3.4M | 26.8% | 2 | | Mar 2026 | 119K | 1.1% | 7 | 3.4M | 32.1% | 2 | | Apr 2026 | 52K | 0.63% | 9 | 2.7M | 33% | 1 | | May 2026 | 43.4K | 0.48% | 9 | 2.7M | 30.6% | 2 | | Jun 2026 | 43.4K | 0.53% | 9 | 2.7M | 33.2% | 1 | | Jul 2026 | 52K | 0.58% | 9 | 2.7M | 30.4% | 2 | | Aug 2026 | 76.5K | 0.79% | 7 | 2.7M | 28.4% | 2 | | Sep 2026 | 95.8K | 0.9% | 8 | 2.7M | 25.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Burton’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burton**: Measured on the search terms “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure. - **Patagonia**: Measured on the search term “patagonia”. - [Burton profile](/demand/global-en/brands/burton) - [Patagonia profile](/demand/global-en/brands/patagonia) - [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burton or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Burton among snow pants brands worldwide. Patagonia had about 2.7 million branded searches, while Burton had 95,800. Patagonia made up 25.8% of all snow pants brand searches we track, and Burton accounted for 0.9%. ## Cite this page Brandwave. "Burton vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.