---
title: "Burton vs Helly Hansen: Which is searched more?"
description: "Which is more popular in search, Burton or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-helly-hansen"
publisher: "Brandwave"
---

# Burton vs Helly Hansen: Which is searched more?

Which is more popular in search, Burton or Helly Hansen? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and Helly Hansen
- **Competitive set**: Snow pants brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burton Share of Search**: 11.3%
- **Helly Hansen Share of Search**: 64.9%

## Which is more popular in search, Burton or Helly Hansen?

- In September 2026, Helly Hansen had more branded searches than Burton among snow pants brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Burton’s 95.8K, and held a 64.9% Share of Search versus Burton’s 11.3%.
- Helly Hansen was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among snow pants brands worldwide moved from 10.6% to 11.3%, and its estimated monthly branded searches moved from 127K to 95.8K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among snow pants brands worldwide moved from 68.7% to 64.9%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for snow pants brands worldwide in September 2026?

- In September 2026, Helly Hansen gained estimated Share of Search among snow pants brands worldwide, from 61.7% to 64.9%.
- In September 2026, Burton gained estimated Share of Search among snow pants brands worldwide, from 10.5% to 11.3%.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | Helly Hansen estimated searches | Helly Hansen Share of Search | Helly Hansen rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 127K | 10.6% | 3 | 823K | 68.7% | 1 |
| Nov 2025 | 237K | 13.5% | 3 | 1.2M | 69.3% | 1 |
| Dec 2025 | 341K | 20.7% | 2 | 1M | 60.8% | 1 |
| Jan 2026 | 374K | 22.3% | 2 | 1M | 59.7% | 1 |
| Feb 2026 | 312K | 26.3% | 2 | 673K | 56.7% | 1 |
| Mar 2026 | 119K | 15.5% | 3 | 450K | 58.3% | 1 |
| Apr 2026 | 52K | 8.4% | 3 | 368K | 59.2% | 1 |
| May 2026 | 43.4K | 6.2% | 3 | 450K | 64.7% | 1 |
| Jun 2026 | 43.4K | 7.1% | 3 | 368K | 60% | 1 |
| Jul 2026 | 52K | 8.4% | 3 | 368K | 59.1% | 1 |
| Aug 2026 | 76.5K | 10.5% | 3 | 450K | 61.7% | 1 |
| Sep 2026 | 95.8K | 11.3% | 3 | 550K | 64.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search terms “burton binding”, “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.
- **Helly Hansen**: Measured on the search term “hellyhansen”.

- [Burton profile](/demand/global-en/brands/burton)
- [Helly Hansen profile](/demand/global-en/brands/helly-hansen)
- [All snow pants brands worldwide](/demand/global-en/categories/snow-pants-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or Helly Hansen?

In September 2026, Helly Hansen had more branded searches than Burton among snow pants brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Burton’s 95.8K, and held a 64.9% Share of Search versus Burton’s 11.3%.

## Cite this page

Brandwave. "Burton vs Helly Hansen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-helly-hansen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.