---
title: "Burton vs First Lite: Which is searched more?"
description: "Which is more popular in search, Burton or First Lite? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-first-lite"
publisher: "Brandwave"
---

# Burton vs First Lite: Which is searched more?

Which is more popular in search, Burton or First Lite? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and First Lite
- **Competitive set**: Base layer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burton Share of Search**: 5.8%
- **First Lite Share of Search**: 5.4%

## Which is more popular in search, Burton or First Lite?

- In September 2026, Burton and First Lite were level on Share of Search among base layer brands worldwide, with an estimated 95.8K versus 90.5K branded searches, at 5.8% and 5.4% estimated Share of Search.
- The lead changed hands 5 times in the 12 months ending September 2026: Burton took it in November 2025, First Lite took it in May 2026, Burton took it in June 2026, First Lite took it in August 2026, Burton took it in September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide moved from 5.6% to 5.8%, and its estimated monthly branded searches moved from 127K to 95.8K.
- Across the 12 months ending September 2026, First Lite’s estimated Share of Search among base layer brands worldwide moved from 6% to 5.4%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for base layer brands worldwide in September 2026?

- In September 2026, Burton overtook First Lite to rank 5th among base layer brands worldwide, with 5.8% estimated Share of Search.
- In September 2026, First Lite lost estimated Share of Search among base layer brands worldwide, from 7.4% to 5.4%.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | First Lite estimated searches | First Lite Share of Search | First Lite rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 127K | 5.6% | 6 | 135K | 6% | 5 |
| Nov 2025 | 237K | 6.2% | 4 | 201K | 5.3% | 5 |
| Dec 2025 | 341K | 9.1% | 4 | 110K | 2.9% | 6 |
| Jan 2026 | 374K | 14.8% | 4 | 60.5K | 2.4% | 6 |
| Feb 2026 | 312K | 17.3% | 3 | 49.5K | 2.8% | 6 |
| Mar 2026 | 119K | 8% | 5 | 40.5K | 2.7% | 6 |
| Apr 2026 | 52K | 3.9% | 5 | 40.5K | 3% | 6 |
| May 2026 | 43.4K | 3.4% | 6 | 49.5K | 3.9% | 5 |
| Jun 2026 | 43.4K | 3.5% | 5 | 40.5K | 3.3% | 6 |
| Jul 2026 | 52K | 4.6% | 5 | 49.5K | 4.4% | 6 |
| Aug 2026 | 76.5K | 5.2% | 6 | 110K | 7.4% | 5 |
| Sep 2026 | 95.8K | 5.8% | 5 | 90.5K | 5.4% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and First Lite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search terms “burton binding”, “burton boot”, “burton jacket”, “burton ski”, “burton snow”, “burton snowboard boot” and “burton snowboard boots”, summed into one figure.
- **First Lite**: Measured on the search term “first lite”.

- [Burton profile](/demand/global-en/brands/burton)
- [First Lite profile](/demand/global-en/brands/first-lite)
- [All base layer brands worldwide](/demand/global-en/categories/base-layer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or First Lite?

In September 2026, Burton and First Lite were level on Share of Search among base layer brands worldwide, with an estimated 95.8K versus 90.5K branded searches, at 5.8% and 5.4% estimated Share of Search.

## Cite this page

Brandwave. "Burton vs First Lite: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-first-lite

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-first-lite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.