---
title: "Burton vs Columbia: Which is searched more?"
description: "Which is more popular in search, Burton or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burton-vs-columbia"
publisher: "Brandwave"
---

# Burton vs Columbia: Which is searched more?

Which is more popular in search, Burton or Columbia? Compare estimated monthly branded-search demand and Share of Search inside the Base layer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burton and Columbia
- **Competitive set**: Base layer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burton Share of Search**: 0.77%
- **Columbia Share of Search**: 15.5%

## Which is more popular in search, Burton or Columbia?

- In September 2026, Columbia had more branded searches than Burton among base layer brands worldwide. Columbia was estimated to have 245K branded searches compared to Burton’s 12.1K, and held a 15.5% Share of Search versus Burton’s 0.77%.
- Columbia was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide moved from 1% to 0.77%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among base layer brands worldwide moved from 17% to 15.5%, and its estimated monthly branded searches moved from 366K to 245K.

## How did search popularity change for base layer brands worldwide in September 2026?

- In September 2026, Columbia gained estimated Share of Search among base layer brands worldwide, from 14.8% to 15.5%.
- Estimated monthly branded searches for Burton worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

## Month by month

| Month | Burton estimated searches | Burton Share of Search | Burton rank | Columbia estimated searches | Columbia Share of Search | Columbia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 1% | 6 | 366K | 17% | 3 |
| Nov 2025 | 40.5K | 1.1% | 6 | 751K | 20.7% | 3 |
| Dec 2025 | 60.5K | 1.7% | 6 | 696K | 20% | 3 |
| Jan 2026 | 60.5K | 2.7% | 5 | 466K | 21% | 3 |
| Feb 2026 | 33.1K | 2.2% | 6 | 300K | 19.8% | 3 |
| Mar 2026 | 12.1K | 0.88% | 6 | 220K | 15.9% | 3 |
| Apr 2026 | 5.4K | 0.42% | 6 | 201K | 15.6% | 3 |
| May 2026 | 4.4K | 0.35% | 6 | 184K | 14.8% | 2 |
| Jun 2026 | 4.4K | 0.37% | 6 | 171K | 14.3% | 2 |
| Jul 2026 | 5.4K | 0.5% | 6 | 171K | 15.9% | 2 |
| Aug 2026 | 8.1K | 0.57% | 6 | 209K | 14.8% | 3 |
| Sep 2026 | 12.1K | 0.77% | 6 | 245K | 15.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burton’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burton**: Measured on the search term “burton jacket”.
- **Columbia**: Measured on the search terms “columbia jacket” and “columbia sportswear”, summed into one figure.

- [Burton profile](/demand/global-en/brands/burton)
- [Columbia profile](/demand/global-en/brands/columbia)
- [All base layer brands worldwide](/demand/global-en/categories/base-layer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burton or Columbia?

In September 2026, Columbia had more branded searches than Burton among base layer brands worldwide. Columbia was estimated to have 245K branded searches compared to Burton’s 12.1K, and held a 15.5% Share of Search versus Burton’s 0.77%.

## Cite this page

Brandwave. "Burton vs Columbia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burton-vs-columbia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burton-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.