--- title: "Burrow vs Room & Board: Which is searched more?" description: "Is Burrow or Room & Board more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burrow-vs-room-and-board" publisher: "Brandwave" --- # Burrow vs Room & Board: Which is searched more? Is Burrow or Room & Board more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burrow and Room & Board - **Competitive set**: Modular sofa brands - **Market**: Global - **Month measured**: Sep 2026 - **Burrow Share of Search**: 2% - **Room & Board Share of Search**: 34% ## Is Burrow or Room & Board more popular in search? - In September 2026, Room & Board had more branded searches than Burrow among modular sofa brands worldwide. Room & Board had about 262,000 branded searches, while Burrow had 15,300. Room & Board made up 34% of all modular sofa brand searches we track, and Burrow accounted for 2%. - Room & Board was ahead of Burrow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burrow’s share of searches among modular sofa brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 18K to 15.3K. - Across the 12 months ending September 2026, Room & Board’s share of searches among modular sofa brands worldwide moved from 33.8% to 34%, and its estimated monthly branded searches held steady at 262K. ## Top modular sofa brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burrow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Room & Board was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Room & Board was listed before Burrow in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lovesac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Burrow | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Room & Board | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 7th Avenue | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Albany Park | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Inside Weather | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about modular sofa brands - Asked ChatGPT "Which modular sofa brand should I buy?": 1. 7th Avenue, 2. Lovesac, 3. Albany Park - Asked ChatGPT "What are the best modular sofa brands?": 1. Lovesac, 2. Room & Board, 3. Burrow, 4. Albany Park - Asked ChatGPT "What's the best modular sofa brand for a living room?": 1. Lovesac, 2. Room & Board, 3. Burrow, 4. Albany Park, 5. 7th Avenue - Searched Google, AI Overview "sofa for living room": named none of the brands we track - Searched Google, AI Overview "modular sectional sofa": 1. Burrow, 2. Lovesac Not named in any answer: Inside Weather. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for modular sofa brands worldwide in September 2026? - Estimated monthly branded searches for Burrow worldwide fell 15% over 12 measured months, from 18K to 15.3K in September 2026. ## Month by month | Month | Burrow estimated searches | Burrow Share of Search | Burrow rank | Room & Board estimated searches | Room & Board Share of Search | Room & Board rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18K | 2.3% | 5 | 262K | 33.8% | 2 | | Nov 2025 | 22.9K | 2.2% | 5 | 307K | 29% | 2 | | Dec 2025 | 18K | 2.3% | 5 | 215K | 27.7% | 2 | | Jan 2026 | 22K | 2.6% | 5 | 262K | 31.4% | 2 | | Feb 2026 | 18.7K | 2.5% | 5 | 251K | 34.1% | 2 | | Mar 2026 | 16.5K | 2.2% | 5 | 251K | 32.8% | 2 | | Apr 2026 | 16.5K | 2.3% | 5 | 251K | 35% | 2 | | May 2026 | 18.7K | 2.2% | 5 | 307K | 36.6% | 2 | | Jun 2026 | 16.5K | 2.3% | 5 | 262K | 35.9% | 2 | | Jul 2026 | 16.5K | 2% | 5 | 262K | 32.5% | 2 | | Aug 2026 | 18.7K | 2% | 5 | 320K | 34.1% | 2 | | Sep 2026 | 15.3K | 2% | 5 | 262K | 34% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Burrow’s and Room & Board’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burrow**: Measured on the search terms “burrow furniture” and “burrow sofa”, summed into one figure. - **Room & Board**: Measured on the search terms “room & board” and “room and board”, summed into one figure. - [Burrow profile](/demand/global-en/brands/burrow) - [Room & Board profile](/demand/global-en/brands/room-and-board) - [All modular sofa brands worldwide](/demand/global-en/categories/modular-sofa-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burrow or Room & Board more popular in search? In September 2026, Room & Board had more branded searches than Burrow among modular sofa brands worldwide. Room & Board had about 262,000 branded searches, while Burrow had 15,300. Room & Board made up 34% of all modular sofa brand searches we track, and Burrow accounted for 2%. ## Cite this page Brandwave. "Burrow vs Room & Board: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burrow-vs-room-and-board This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burrow-vs-room-and-board. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.