---
title: "Burrow vs Lovesac: Which is more popular by branded search?"
description: "Which is more popular in search, Burrow or Lovesac? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burrow-vs-lovesac"
publisher: "Brandwave"
---

# Burrow vs Lovesac: Which is more popular by branded search?

Which is more popular in search, Burrow or Lovesac? Compare estimated monthly branded-search demand and Share of Search inside the Modular sofa brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burrow and Lovesac
- **Competitive set**: Modular sofa brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Burrow Share of Search**: 6.5%
- **Lovesac Share of Search**: 79.1%

## Which is more popular in search, Burrow or Lovesac?

- In August 2026, Lovesac had more branded searches than Burrow among modular sofa brands worldwide. Lovesac was estimated to have 393K branded searches compared to Burrow’s 32.1K, and held a 79.1% Share of Search versus Burrow’s 6.5%.
- Lovesac was ahead of Burrow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burrow’s estimated Share of Search among modular sofa brands worldwide moved from 8.2% to 6.5%, and its estimated monthly branded searches moved from 34.4K to 32.1K.
- Across the 11 months ending August 2026, Lovesac’s estimated Share of Search among modular sofa brands worldwide moved from 74.6% to 79.1%, and its estimated monthly branded searches moved from 313K to 393K.

## How did search popularity change for modular sofa brands worldwide in August 2026?

- In August 2026, Lovesac gained estimated Share of Search among modular sofa brands worldwide, from 74.5% to 79.1%.

## Month by month

| Month | Burrow estimated searches | Burrow Share of Search | Burrow rank | Lovesac estimated searches | Lovesac Share of Search | Lovesac rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 34.4K | 8.2% | 3 | 313K | 74.6% | 1 |
| Nov 2025 | 39.4K | 6% | 3 | 546K | 82.7% | 1 |
| Dec 2025 | 34.4K | 7.3% | 3 | 382K | 81.6% | 1 |
| Jan 2026 | 42K | 8.4% | 3 | 397K | 79% | 1 |
| Feb 2026 | 32.1K | 7.9% | 3 | 325K | 79.6% | 1 |
| Mar 2026 | 29.9K | 7.2% | 3 | 327K | 78.4% | 1 |
| Apr 2026 | 29.9K | 8.1% | 3 | 268K | 72.6% | 1 |
| May 2026 | 32.1K | 7.4% | 3 | 330K | 75.8% | 1 |
| Jun 2026 | 29.8K | 8% | 3 | 270K | 72.7% | 1 |
| Jul 2026 | 29.9K | 6.7% | 3 | 333K | 74.5% | 1 |
| Aug 2026 | 32.1K | 6.5% | 3 | 393K | 79.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burrow’s and Lovesac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burrow**: Measured on the search terms “burrow com”, “burrow couch”, “burrow furniture”, “burrow sofa” and “burrow sofas”, summed into one figure.
- **Lovesac**: Measured on the search terms “lovesac”, “lovesac com”, “lovesac couch”, “lovesac furniture”, “lovesac sactionals”, “lovesac sofa” and “sactionals”, summed into one figure.

- [Burrow profile](/demand/global-en/brands/burrow)
- [Lovesac profile](/demand/global-en/brands/lovesac)
- [All modular sofa brands worldwide](/demand/global-en/categories/modular-sofa-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burrow or Lovesac?

In August 2026, Lovesac had more branded searches than Burrow among modular sofa brands worldwide. Lovesac was estimated to have 393K branded searches compared to Burrow’s 32.1K, and held a 79.1% Share of Search versus Burrow’s 6.5%.

## Cite this page

Brandwave. "Burrow vs Lovesac: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burrow-vs-lovesac

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burrow-vs-lovesac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.