--- title: "Burpee vs Thompson & Morgan: Which is searched more?" description: "Is Burpee or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burpee-vs-thompson-morgan" publisher: "Brandwave" --- # Burpee vs Thompson & Morgan: Which is searched more? Is Burpee or Thompson & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Seeds brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burpee and Thompson & Morgan - **Competitive set**: Seeds brands - **Market**: Global - **Month measured**: Sep 2026 - **Burpee Share of Search**: 11.7% - **Thompson & Morgan Share of Search**: 19.4% ## Is Burpee or Thompson & Morgan more popular in search? - In September 2026, Thompson & Morgan had more branded searches than Burpee among seeds brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Burpee had 33,100. Thompson & Morgan made up 19.4% of all seeds brand searches we track, and Burpee accounted for 11.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Burpee took it in December 2025, Thompson & Morgan took it in March 2026. - Across the 12 months ending September 2026, Burpee’s share of searches among seeds brands worldwide moved from 10.4% to 11.7%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among seeds brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches moved from 44.9K to 54.9K. ## Top seeds brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Burpee was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thompson & Morgan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnny’s Selected Seeds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Botanical Interests | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Baker Creek Heirloom Seeds | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Burpee | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | High Mowing Organic Seeds | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Seed Savers Exchange | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Thompson & Morgan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kings Seeds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mr Fothergill's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about seeds brands - Asked ChatGPT "Which seeds brand should I buy?": 1. Burpee, 2. Johnny’s Selected Seeds, 3. Baker Creek Heirloom Seeds - Asked ChatGPT "What are the best seeds brands?": 1. Botanical Interests, 2. Johnny’s Selected Seeds, 3. High Mowing Organic Seeds, 4. Baker Creek Heirloom Seeds, 5. Burpee, 6. Seed Savers Exchange - Asked ChatGPT "What's the best seeds brand for home garden?": 1. Botanical Interests, 2. High Mowing Organic Seeds, 3. Baker Creek Heirloom Seeds, 4. Burpee, 5. Johnny’s Selected Seeds - Searched Google, AI Overview "seeds for garden": 1. Botanical Interests - Searched Google, AI Overview "seed brands": 1. Johnny’s Selected Seeds, 2. Baker Creek Heirloom Seeds, 3. Botanical Interests, 4. Seed Savers Exchange, 5. High Mowing Organic Seeds Not named in any answer: Thompson & Morgan, Yates, Kings Seeds, Suttons, Mr Fothergill's and Johnsons. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for seeds brands worldwide in September 2026? - In September 2026, Yates overtook Burpee to rank 3rd among seeds brands worldwide, with 14.3% of the searches. - In September 2026, Thompson & Morgan gained share of searches among seeds brands worldwide, from 16.3% to 19.4%. - In September 2026, Burpee lost share of searches among seeds brands worldwide, from 12.3% to 11.7%. ## Month by month | Month | Burpee estimated searches | Burpee Share of Search | Burpee rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 10.4% | 4 | 44.9K | 17.2% | 3 | | Nov 2025 | 22.2K | 9.7% | 4 | 37.5K | 16.3% | 3 | | Dec 2025 | 40.5K | 15.6% | 2 | 30.7K | 11.8% | 4 | | Jan 2026 | 90.5K | 17.5% | 2 | 54.9K | 10.6% | 3 | | Feb 2026 | 110K | 21.7% | 2 | 72.6K | 14.4% | 3 | | Mar 2026 | 110K | 18% | 3 | 122K | 20% | 2 | | Apr 2026 | 90.5K | 17.4% | 3 | 145K | 27.9% | 1 | | May 2026 | 60.5K | 14.6% | 3 | 118K | 28.5% | 1 | | Jun 2026 | 40.5K | 14% | 3 | 65.9K | 22.8% | 2 | | Jul 2026 | 33.1K | 10.8% | 4 | 53.9K | 17.6% | 2 | | Aug 2026 | 40.5K | 12.3% | 3 | 53.9K | 16.3% | 2 | | Sep 2026 | 33.1K | 11.7% | 4 | 54.9K | 19.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Burpee’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burpee**: Measured on the search term “burpee seeds”. - **Thompson & Morgan**: Measured on the search terms “thompson and morgan” and “thompson morgan”, summed into one figure. - [Burpee profile](/demand/global-en/brands/burpee) - [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan) - [All seeds brands worldwide](/demand/global-en/categories/seeds-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burpee or Thompson & Morgan more popular in search? In September 2026, Thompson & Morgan had more branded searches than Burpee among seeds brands worldwide. Thompson & Morgan had about 54,900 branded searches, while Burpee had 33,100. Thompson & Morgan made up 19.4% of all seeds brand searches we track, and Burpee accounted for 11.7%. ## Cite this page Brandwave. "Burpee vs Thompson & Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burpee-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burpee-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.