--- title: "Burning Man vs Rock in Rio: Which is more popular by branded search?" description: "Which is more popular in search, Burning Man or Rock in Rio? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burning-man-vs-rock-in-rio" publisher: "Brandwave" --- # Burning Man vs Rock in Rio: Which is more popular by branded search? Which is more popular in search, Burning Man or Rock in Rio? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burning Man and Rock in Rio - **Competitive set**: International music and arts festivals - **Market**: Global - **Month measured**: Aug 2026 - **Burning Man Share of Search**: 17.3% - **Rock in Rio Share of Search**: 9.8% ## Which is more popular in search, Burning Man or Rock in Rio? - In August 2026, Burning Man had more branded searches than Rock in Rio among international music and arts festivals worldwide. Burning Man was estimated to have 662K branded searches compared to Rock in Rio’s 374K, and held a 17.3% Share of Search versus Rock in Rio’s 9.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Rock in Rio took it in December 2025, Burning Man took it in January 2026, Rock in Rio took it in May 2026, Burning Man took it in July 2026. - Across the 11 months ending August 2026, Burning Man’s estimated Share of Search among international music and arts festivals worldwide moved from 9.5% to 17.3%, and its estimated monthly branded searches moved from 296K to 662K. - Across the 11 months ending August 2026, Rock in Rio’s estimated Share of Search among international music and arts festivals worldwide moved from 2.2% to 9.8%, and its estimated monthly branded searches moved from 69.9K to 374K. ## How did search popularity change for international music and arts festivals worldwide in August 2026? - In August 2026, Rock in Rio overtook Roskilde Festival to rank 5th among international music and arts festivals worldwide, at 9.8%. - In August 2026, Burning Man gained estimated Share of Search among international music and arts festivals worldwide, from 13.8% to 17.3%. ## Month by month | Month | Burning Man estimated searches | Burning Man Share of Search | Burning Man rank | Rock in Rio estimated searches | Rock in Rio Share of Search | Rock in Rio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 296K | 9.5% | 5 | 69.9K | 2.2% | 10 | | Nov 2025 | 307K | 10.9% | 4 | 216K | 7.6% | 6 | | Dec 2025 | 307K | 12.2% | 5 | 316K | 12.5% | 4 | | Jan 2026 | 307K | 7.9% | 5 | 179K | 4.6% | 7 | | Feb 2026 | 296K | 9.1% | 5 | 260K | 8% | 6 | | Mar 2026 | 321K | 5.6% | 6 | 268K | 4.7% | 7 | | Apr 2026 | 561K | 4.3% | 4 | 267K | 2% | 6 | | May 2026 | 321K | 6.9% | 5 | 393K | 8.4% | 4 | | Jun 2026 | 321K | 7.7% | 6 | 848K | 20.4% | 1 | | Jul 2026 | 542K | 13.8% | 2 | 174K | 4.4% | 9 | | Aug 2026 | 662K | 17.3% | 2 | 374K | 9.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Burning Man’s and Rock in Rio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burning Man**: Measured on the search terms “burning man”, “burning man event”, “burning man festival” and “burningman”, summed into one figure. - **Rock in Rio**: Measured on the search terms “rock in rio”, “rock in rio brasil”, “rock in rio brazil”, “rock in rio lisboa”, “rock in rio lisbon”, “rock in rio portugal” and “rockinrio”, summed into one figure. - [Burning Man profile](/demand/global-en/brands/burning-man) - [Rock in Rio profile](/demand/global-en/brands/rock-in-rio) - [All international music and arts festivals worldwide](/demand/global-en/categories/international-music-and-arts-festivals): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Burning Man or Rock in Rio? In August 2026, Burning Man had more branded searches than Rock in Rio among international music and arts festivals worldwide. Burning Man was estimated to have 662K branded searches compared to Rock in Rio’s 374K, and held a 17.3% Share of Search versus Rock in Rio’s 9.8%. ## Cite this page Brandwave. "Burning Man vs Rock in Rio: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burning-man-vs-rock-in-rio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burning-man-vs-rock-in-rio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.