---
title: "Burgon & Ball vs Felco: Which is searched more?"
description: "Is Burgon & Ball or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burgon-and-ball-vs-felco"
publisher: "Brandwave"
---

# Burgon & Ball vs Felco: Which is searched more?

Is Burgon & Ball or Felco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burgon & Ball and Felco
- **Competitive set**: Garden tool brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Burgon & Ball Share of Search**: 0.14%
- **Felco Share of Search**: 0.61%

## Is Burgon & Ball or Felco more popular in search?

- In September 2026, Felco had more branded searches than Burgon & Ball among garden tool brands worldwide. Felco had about 22,200 branded searches, while Burgon & Ball had 4,880. Felco made up 0.61% of all garden tool brand searches we track, and Burgon & Ball accounted for 0.14%.
- Felco was ahead of Burgon & Ball in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burgon & Ball’s share of searches among garden tool brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 4.8K to 4.9K.
- Across the 12 months ending September 2026, Felco’s share of searches among garden tool brands worldwide moved from 0.53% to 0.61%, and its estimated monthly branded searches held steady at 22.2K.

## Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Felco appeared in all five answers. Burgon & Ball was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Felco was listed before Burgon & Ball in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fiskars | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Felco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Burgon & Ball | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Corona Tools | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| EGO Power+ | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Husqvarna | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Trojan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about garden tool brands

- Asked ChatGPT "Which garden tool brand should I buy?": 1. Fiskars, 2. Felco, 3. EGO Power+, 4. Ryobi, 5. Corona Tools
- Asked ChatGPT "What are the best garden tool brands?": 1. Felco, 2. Fiskars, 3. Burgon & Ball, 4. DeWalt, 5. Husqvarna, 6. Corona Tools, 7. EGO Power+
- Asked ChatGPT "What's the best garden tool brand for everyday garden work?": 1. Fiskars, 2. Felco, 3. Burgon & Ball, 4. Corona Tools, 5. DeWalt
- Searched Google, AI Overview "best garden tools": 1. Felco
- Searched Google, AI Overview "hand garden tools": 1. Felco

Not named in any answer: Makita, Gardena and Trojan.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for garden tool brands worldwide in September 2026?

Neither Burgon & Ball nor Felco moved beyond provider rounding among garden tool brands in Sep 2026.

## Month by month

| Month | Burgon & Ball estimated searches | Burgon & Ball Share of Search | Burgon & Ball rank | Felco estimated searches | Felco Share of Search | Felco rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.8K | 0.11% | 8 | 22.2K | 0.53% | 7 |
| Nov 2025 | 7.1K | 0.16% | 8 | 27.1K | 0.61% | 7 |
| Dec 2025 | 7.3K | 0.19% | 8 | 27.1K | 0.71% | 7 |
| Jan 2026 | 4.8K | 0.13% | 8 | 27.1K | 0.76% | 7 |
| Feb 2026 | 4.8K | 0.14% | 8 | 27.1K | 0.78% | 7 |
| Mar 2026 | 7.3K | 0.17% | 8 | 33.1K | 0.78% | 7 |
| Apr 2026 | 7.3K | 0.17% | 8 | 22.2K | 0.5% | 7 |
| May 2026 | 8.8K | 0.19% | 8 | 22.2K | 0.48% | 7 |
| Jun 2026 | 7.2K | 0.17% | 8 | 22.2K | 0.53% | 7 |
| Jul 2026 | 5.9K | 0.17% | 8 | 18.1K | 0.52% | 7 |
| Aug 2026 | 5.9K | 0.16% | 8 | 22.2K | 0.59% | 7 |
| Sep 2026 | 4.9K | 0.14% | 8 | 22.2K | 0.61% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burgon & Ball’s and Felco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burgon & Ball**: Measured on the search terms “burgon and ball” and “burgon ball”, summed into one figure.
- **Felco**: Measured on the search term “felco”.

- [Burgon & Ball profile](/demand/global-en/brands/burgon-and-ball)
- [Felco profile](/demand/global-en/brands/felco)
- [All garden tool brands worldwide](/demand/global-en/categories/garden-tool-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Burgon & Ball or Felco more popular in search?

In September 2026, Felco had more branded searches than Burgon & Ball among garden tool brands worldwide. Felco had about 22,200 branded searches, while Burgon & Ball had 4,880. Felco made up 0.61% of all garden tool brand searches we track, and Burgon & Ball accounted for 0.14%.

## Cite this page

Brandwave. "Burgon & Ball vs Felco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burgon-and-ball-vs-felco

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burgon-and-ball-vs-felco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
