---
title: "Burger King vs McDonald's: Which is searched more?"
description: "Which is more popular in search, Burger King or McDonald's? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burger-king-vs-mcdonalds"
publisher: "Brandwave"
---

# Burger King vs McDonald's: Which is searched more?

Which is more popular in search, Burger King or McDonald's? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burger King and McDonald's
- **Competitive set**: Fast food chains
- **Market**: Global
- **Month measured**: Sep 2026
- **Burger King Share of Search**: 14.3%
- **McDonald's Share of Search**: 47.5%

## Which is more popular in search, Burger King or McDonald's?

- In September 2026, McDonald's had more branded searches than Burger King among fast food chains worldwide. McDonald's was estimated to have 101M branded searches compared to Burger King’s 30.4M, and held a 47.5% Share of Search versus Burger King’s 14.3%.
- McDonald's was ahead of Burger King in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burger King’s estimated Share of Search among fast food chains worldwide moved from 14% to 14.3%, and its estimated monthly branded searches held steady at 30.4M.
- Across the 12 months ending September 2026, McDonald's’ estimated Share of Search among fast food chains worldwide moved from 46.6% to 47.5%, and its estimated monthly branded searches held steady at 101M.

## How did search popularity change for fast food chains worldwide in September 2026?

- In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.
- In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.

## Month by month

| Month | Burger King estimated searches | Burger King Share of Search | Burger King rank | McDonald's estimated searches | McDonald's Share of Search | McDonald's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30.4M | 14% | 2 | 101M | 46.6% | 1 |
| Nov 2025 | 24.9M | 12.1% | 2 | 101M | 49.2% | 1 |
| Dec 2025 | 30.4M | 12.7% | 2 | 124M | 51.8% | 1 |
| Jan 2026 | 30.4M | 14.5% | 2 | 101M | 48% | 1 |
| Feb 2026 | 24.9M | 13.8% | 2 | 83.1M | 46% | 1 |
| Mar 2026 | 30.4M | 14.2% | 2 | 101M | 47.2% | 1 |
| Apr 2026 | 30.4M | 14.2% | 2 | 101M | 47.2% | 1 |
| May 2026 | 30.4M | 14.3% | 2 | 101M | 47.5% | 1 |
| Jun 2026 | 30.4M | 14.3% | 2 | 101M | 47.5% | 1 |
| Jul 2026 | 30.4M | 12.8% | 2 | 124M | 52% | 1 |
| Aug 2026 | 30.4M | 12.5% | 2 | 124M | 50.9% | 1 |
| Sep 2026 | 30.4M | 14.3% | 2 | 101M | 47.5% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Burger King’s and McDonald's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burger King**: Measured on the search term “burger king”.
- **McDonald's**: Measured on the search term “mcdonalds”.

- [Burger King profile](/demand/global-en/brands/burger-king)
- [McDonald's profile](/demand/global-en/brands/mcdonalds)
- [All fast food chains worldwide](/demand/global-en/categories/fast-food-chains): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burger King or McDonald's?

In September 2026, McDonald's had more branded searches than Burger King among fast food chains worldwide. McDonald's was estimated to have 101M branded searches compared to Burger King’s 30.4M, and held a 47.5% Share of Search versus Burger King’s 14.3%.

## Cite this page

Brandwave. "Burger King vs McDonald's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burger-king-vs-mcdonalds

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burger-king-vs-mcdonalds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.