---
title: "Burberry vs Woolrich: Which is more popular by branded search?"
description: "Which is more popular in search, Burberry or Woolrich? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burberry-vs-woolrich"
publisher: "Brandwave"
---

# Burberry vs Woolrich: Which is more popular by branded search?

Which is more popular in search, Burberry or Woolrich? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burberry and Woolrich
- **Competitive set**: Coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Burberry Share of Search**: 43.8%
- **Woolrich Share of Search**: 0.16%

## Which is more popular in search, Burberry or Woolrich?

- In August 2026, Burberry had more branded searches than Woolrich among coats worldwide. Burberry was estimated to have 1.8M branded searches compared to Woolrich’s 6.6K, and held a 43.8% Share of Search versus Woolrich’s 0.16%.
- Burberry was ahead of Woolrich in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide moved from 28.7% to 43.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Woolrich’s estimated Share of Search among coats worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 18.1K to 6.6K.

## How did search popularity change for coats worldwide in August 2026?

- In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.
- Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

## Month by month

| Month | Burberry estimated searches | Burberry Share of Search | Burberry rank | Woolrich estimated searches | Woolrich Share of Search | Woolrich rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 28.7% | 1 | 18.1K | 0.23% | 6 |
| Nov 2025 | 2.7M | 26.6% | 2 | 27.1K | 0.26% | 6 |
| Dec 2025 | 2.7M | 28.2% | 1 | 22.2K | 0.23% | 6 |
| Jan 2026 | 2.2M | 29.4% | 1 | 18.1K | 0.24% | 6 |
| Feb 2026 | 1.8M | 35.6% | 1 | 9.9K | 0.19% | 6 |
| Mar 2026 | 1.8M | 40.7% | 1 | 6.6K | 0.15% | 6 |
| Apr 2026 | 1.8M | 47.1% | 1 | 4.4K | 0.11% | 6 |
| May 2026 | 1.8M | 49% | 1 | 4.4K | 0.12% | 6 |
| Jun 2026 | 1.5M | 50.6% | 1 | 3.6K | 0.12% | 6 |
| Jul 2026 | 1.5M | 50.5% | 1 | 4.4K | 0.15% | 6 |
| Aug 2026 | 1.8M | 43.8% | 1 | 6.6K | 0.16% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burberry’s and Woolrich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burberry**: Measured on the search term “burberry”.
- **Woolrich**: Measured on the search term “woolrich jacket”.

- [Burberry profile](/demand/global-en/brands/burberry)
- [Woolrich profile](/demand/global-en/brands/woolrich)
- [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burberry or Woolrich?

In August 2026, Burberry had more branded searches than Woolrich among coats worldwide. Burberry was estimated to have 1.8M branded searches compared to Woolrich’s 6.6K, and held a 43.8% Share of Search versus Woolrich’s 0.16%.

## Cite this page

Brandwave. "Burberry vs Woolrich: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burberry-vs-woolrich

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burberry-vs-woolrich. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.