--- title: "Burberry vs Patagonia: Which is searched more?" description: "Is Burberry or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/burberry-vs-patagonia" publisher: "Brandwave" --- # Burberry vs Patagonia: Which is searched more? Is Burberry or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Burberry and Patagonia - **Competitive set**: Coats - **Market**: Global - **Month measured**: Sep 2026 - **Burberry Share of Search**: 12.8% - **Patagonia Share of Search**: 15.7% ## Is Burberry or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Burberry among coats worldwide. Patagonia had about 2.7 million branded searches, while Burberry had 2.2 million. Patagonia made up 15.7% of all coat searches we track, and Burberry accounted for 12.8%. - Patagonia was ahead of Burberry in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Burberry’s share of searches among coats worldwide moved from 9.4% to 12.8%, and its estimated monthly branded searches held steady at 2.2M. - Across the 12 months ending September 2026, Patagonia’s share of searches among coats worldwide moved from 17.2% to 15.7%, and its estimated monthly branded searches moved from 4.1M to 2.7M. ## Top coats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Burberry was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was listed before Burberry in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canada Goose | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | The North Face | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Max Mara | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Patagonia | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Aritzia | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Quince | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Burberry | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Mackage | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Barbour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moncler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woolrich | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coats - Asked ChatGPT "Which coat brand should I buy?": 1. Max Mara, 2. Aritzia, 3. Patagonia, 4. Quince, 5. The North Face - Asked ChatGPT "What are the best coat brands?": 1. Max Mara, 2. Canada Goose, 3. Burberry, 4. Aritzia, 5. The North Face, 6. Quince - Asked ChatGPT "What's the best coat brand for cold winter weather?": 1. Canada Goose, 2. The North Face, 3. Patagonia - Searched Google, AI Overview "coat brands": 1. The North Face, 2. Canada Goose, 3. Mackage, 4. Quince, 5. Burberry - Searched Google, AI Overview "winter coat brand": 1. Canada Goose, 2. The North Face, 3. Patagonia, 4. Quince Not named in any answer: Barbour, Moncler and Woolrich. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coats worldwide in September 2026? - In September 2026, Burberry gained share of searches among coats worldwide, from 12.2% to 12.8%. - In September 2026, Patagonia lost share of searches among coats worldwide, from 18.2% to 15.7%. ## Month by month | Month | Burberry estimated searches | Burberry Share of Search | Burberry rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 9.4% | 4 | 4.1M | 17.2% | 3 | | Nov 2025 | 2.7M | 7.8% | 5 | 5M | 14.2% | 3 | | Dec 2025 | 2.7M | 9.4% | 4 | 4.1M | 14% | 3 | | Jan 2026 | 2.2M | 9.2% | 4 | 4.1M | 16.8% | 3 | | Feb 2026 | 1.8M | 10.7% | 4 | 3.4M | 19.7% | 2 | | Mar 2026 | 1.8M | 11.5% | 4 | 3.4M | 21% | 3 | | Apr 2026 | 1.8M | 13.5% | 4 | 2.7M | 20.2% | 2 | | May 2026 | 1.8M | 13% | 4 | 2.7M | 19.4% | 3 | | Jun 2026 | 1.5M | 11.9% | 4 | 2.7M | 21.7% | 2 | | Jul 2026 | 1.5M | 11.3% | 4 | 2.7M | 20.7% | 3 | | Aug 2026 | 1.8M | 12.2% | 4 | 2.7M | 18.2% | 3 | | Sep 2026 | 2.2M | 12.8% | 4 | 2.7M | 15.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Burberry’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Burberry**: Measured on the search term “burberry”. - **Patagonia**: Measured on the search term “patagonia”. - [Burberry profile](/demand/global-en/brands/burberry) - [Patagonia profile](/demand/global-en/brands/patagonia) - [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Burberry or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Burberry among coats worldwide. Patagonia had about 2.7 million branded searches, while Burberry had 2.2 million. Patagonia made up 15.7% of all coat searches we track, and Burberry accounted for 12.8%. ## Cite this page Brandwave. "Burberry vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/burberry-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burberry-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.