---
title: "Burberry vs Canada Goose: Which is more popular by branded search?"
description: "Which is more popular in search, Burberry or Canada Goose? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/burberry-vs-canada-goose"
publisher: "Brandwave"
---

# Burberry vs Canada Goose: Which is more popular by branded search?

Which is more popular in search, Burberry or Canada Goose? Compare estimated monthly branded-search demand and Share of Search inside the Coats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Burberry and Canada Goose
- **Competitive set**: Coats
- **Market**: Global
- **Month measured**: Aug 2026
- **Burberry Share of Search**: 43.8%
- **Canada Goose Share of Search**: 19.7%

## Which is more popular in search, Burberry or Canada Goose?

- In August 2026, Burberry had more branded searches than Canada Goose among coats worldwide. Burberry was estimated to have 1.8M branded searches compared to Canada Goose’s 823K, and held a 43.8% Share of Search versus Canada Goose’s 19.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Canada Goose took it in November 2025, Burberry took it in February 2026.
- Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide moved from 28.7% to 43.8%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide moved from 23.4% to 19.7%, and its estimated monthly branded searches moved from 1.8M to 823K.

## How did search popularity change for coats worldwide in August 2026?

- In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
- In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.

## Month by month

| Month | Burberry estimated searches | Burberry Share of Search | Burberry rank | Canada Goose estimated searches | Canada Goose Share of Search | Canada Goose rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 28.7% | 1 | 1.8M | 23.4% | 3 |
| Nov 2025 | 2.7M | 26.6% | 2 | 3.4M | 32.5% | 1 |
| Dec 2025 | 2.7M | 28.2% | 1 | 2.7M | 28.2% | 2 |
| Jan 2026 | 2.2M | 29.4% | 1 | 2.2M | 29.4% | 2 |
| Feb 2026 | 1.8M | 35.6% | 1 | 1.2M | 23.7% | 2 |
| Mar 2026 | 1.8M | 40.7% | 1 | 823K | 18.3% | 3 |
| Apr 2026 | 1.8M | 47.1% | 1 | 550K | 14.1% | 4 |
| May 2026 | 1.8M | 49% | 1 | 550K | 14.7% | 4 |
| Jun 2026 | 1.5M | 50.6% | 1 | 450K | 15.2% | 4 |
| Jul 2026 | 1.5M | 50.5% | 1 | 450K | 15.2% | 4 |
| Aug 2026 | 1.8M | 43.8% | 1 | 823K | 19.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Burberry’s and Canada Goose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Burberry**: Measured on the search term “burberry”.
- **Canada Goose**: Measured on the search term “canada goose”.

- [Burberry profile](/demand/global-en/brands/burberry)
- [Canada Goose profile](/demand/global-en/brands/canada-goose)
- [All coats worldwide](/demand/global-en/categories/coats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Burberry or Canada Goose?

In August 2026, Burberry had more branded searches than Canada Goose among coats worldwide. Burberry was estimated to have 1.8M branded searches compared to Canada Goose’s 823K, and held a 43.8% Share of Search versus Canada Goose’s 19.7%.

## Cite this page

Brandwave. "Burberry vs Canada Goose: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/burberry-vs-canada-goose

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/burberry-vs-canada-goose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.