--- title: "Bupa vs Kaiser Permanente: Which is searched more?" description: "Is Bupa or Kaiser Permanente more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bupa-vs-kaiser-permanente" publisher: "Brandwave" --- # Bupa vs Kaiser Permanente: Which is searched more? Is Bupa or Kaiser Permanente more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bupa and Kaiser Permanente - **Competitive set**: Health insurance brands - **Market**: Global - **Month measured**: Sep 2026 - **Bupa Share of Search**: 0.08% - **Kaiser Permanente Share of Search**: 22.3% ## Is Bupa or Kaiser Permanente more popular in search? - In September 2026, Kaiser Permanente had more branded searches than Bupa among health insurance brands worldwide. Kaiser Permanente had about 1 million branded searches, while Bupa had 3,600. Kaiser Permanente made up 22.3% of all health insurance brand searches we track, and Bupa accounted for 0.08%. - Kaiser Permanente was ahead of Bupa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bupa’s share of searches among health insurance brands worldwide moved from 0.06% to 0.08%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Kaiser Permanente’s share of searches among health insurance brands worldwide moved from 26.8% to 22.3%, and its estimated monthly branded searches moved from 1.2M to 1M. ## Top health insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kaiser Permanente was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bupa did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blue Cross Blue Shield | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kaiser Permanente | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | UnitedHealthcare | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Oscar Health | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Aetna | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Cigna | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | AXA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Humana | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about health insurance brands - Asked ChatGPT "Which health insurance brand should I use?": 1. Blue Cross Blue Shield, 2. Oscar Health - Asked ChatGPT "What are the best health insurance brands?": 1. Kaiser Permanente, 2. Blue Cross Blue Shield, 3. UnitedHealthcare, 4. Aetna, 5. Cigna - Asked ChatGPT "What's the best health insurance brand for employee benefits?": 1. Blue Cross Blue Shield, 2. UnitedHealthcare, 3. Aetna, 4. Cigna, 5. Kaiser Permanente - Searched Google, AI Overview "best health insurance": 1. Kaiser Permanente, 2. Oscar Health, 3. Blue Cross Blue Shield - Searched Google, AI Overview "group health insurance": named none of the brands we track Not named in any answer: AXA, Humana and Bupa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for health insurance brands worldwide in September 2026? - Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Kaiser Permanente worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026. ## Month by month | Month | Bupa estimated searches | Bupa Share of Search | Bupa rank | Kaiser Permanente estimated searches | Kaiser Permanente Share of Search | Kaiser Permanente rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.06% | 9 | 1.2M | 26.8% | 2 | | Nov 2025 | 2.9K | 0.07% | 9 | 1.2M | 29.1% | 2 | | Dec 2025 | 2.9K | 0.07% | 9 | 1.2M | 29% | 2 | | Jan 2026 | 3.6K | 0.07% | 9 | 1.2M | 24% | 3 | | Feb 2026 | 3.6K | 0.08% | 9 | 1.2M | 27.9% | 2 | | Mar 2026 | 3.6K | 0.08% | 9 | 1.2M | 26.2% | 2 | | Apr 2026 | 2.9K | 0.07% | 9 | 1.2M | 28.8% | 2 | | May 2026 | 2.9K | 0.08% | 9 | 1M | 26.2% | 2 | | Jun 2026 | 2.9K | 0.07% | 9 | 1M | 24.4% | 2 | | Jul 2026 | 2.9K | 0.07% | 9 | 1M | 24.4% | 2 | | Aug 2026 | 2.9K | 0.06% | 9 | 1M | 22.2% | 3 | | Sep 2026 | 3.6K | 0.08% | 9 | 1M | 22.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bupa’s and Kaiser Permanente’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bupa**: Measured on the search term “bupa health”. - **Kaiser Permanente**: Measured on the search term “kaiser permanente”. - [Bupa profile](/demand/global-en/brands/bupa) - [Kaiser Permanente profile](/demand/global-en/brands/kaiser-permanente) - [All health insurance brands worldwide](/demand/global-en/categories/health-insurance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bupa or Kaiser Permanente more popular in search? In September 2026, Kaiser Permanente had more branded searches than Bupa among health insurance brands worldwide. Kaiser Permanente had about 1 million branded searches, while Bupa had 3,600. Kaiser Permanente made up 22.3% of all health insurance brand searches we track, and Bupa accounted for 0.08%. ## Cite this page Brandwave. "Bupa vs Kaiser Permanente: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bupa-vs-kaiser-permanente This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bupa-vs-kaiser-permanente. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.