---
title: "Bunnings vs ITM: Which is searched more?"
description: "Which is more popular in search, Bunnings or ITM? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bunnings-vs-itm"
publisher: "Brandwave"
---

# Bunnings vs ITM: Which is searched more?

Which is more popular in search, Bunnings or ITM? Compare estimated monthly branded-search demand and Share of Search inside the Timber merchant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bunnings and ITM
- **Competitive set**: Timber merchant brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Bunnings Share of Search**: 51.9%
- **ITM Share of Search**: 2.6%

## Which is more popular in search, Bunnings or ITM?

- In August 2026, Bunnings had more branded searches than ITM among timber merchant brands worldwide. Bunnings was estimated to have 3.4M branded searches compared to ITM’s 165K, and held a 51.9% Share of Search versus ITM’s 2.6%.
- Bunnings was ahead of ITM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among timber merchant brands worldwide moved from 56.8% to 51.9%, and its estimated monthly branded searches moved from 5M to 3.4M.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide moved from 2.3% to 2.6%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for timber merchant brands worldwide in August 2026?

- In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.
- Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Bunnings estimated searches | Bunnings Share of Search | Bunnings rank | ITM estimated searches | ITM Share of Search | ITM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 56.8% | 1 | 201K | 2.3% | 4 |
| Nov 2025 | 5M | 53.1% | 1 | 201K | 2.1% | 4 |
| Dec 2025 | 6.1M | 60.8% | 1 | 165K | 1.6% | 4 |
| Jan 2026 | 5M | 60.3% | 1 | 201K | 2.4% | 4 |
| Feb 2026 | 4.1M | 56.5% | 1 | 201K | 2.8% | 4 |
| Mar 2026 | 4.1M | 56.7% | 1 | 165K | 2.3% | 4 |
| Apr 2026 | 4.1M | 56.5% | 1 | 201K | 2.8% | 4 |
| May 2026 | 3.4M | 51.6% | 1 | 201K | 3.1% | 4 |
| Jun 2026 | 3.4M | 56.2% | 1 | 201K | 3.4% | 4 |
| Jul 2026 | 3.4M | 56.6% | 1 | 165K | 2.8% | 4 |
| Aug 2026 | 3.4M | 51.9% | 1 | 165K | 2.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bunnings’ and ITM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bunnings**: Measured on the search term “bunnings”.
- **ITM**: Measured on the search term “itm”.

- [Bunnings profile](/demand/global-en/brands/bunnings)
- [ITM profile](/demand/global-en/brands/itm)
- [All timber merchant brands worldwide](/demand/global-en/categories/timber-merchant-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bunnings or ITM?

In August 2026, Bunnings had more branded searches than ITM among timber merchant brands worldwide. Bunnings was estimated to have 3.4M branded searches compared to ITM’s 165K, and held a 51.9% Share of Search versus ITM’s 2.6%.

## Cite this page

Brandwave. "Bunnings vs ITM: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bunnings-vs-itm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bunnings-vs-itm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.