---
title: "Bundaberg vs Captain Morgan: Which is searched more?"
description: "Which is more popular in search, Bundaberg or Captain Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bundaberg-vs-captain-morgan"
publisher: "Brandwave"
---

# Bundaberg vs Captain Morgan: Which is searched more?

Which is more popular in search, Bundaberg or Captain Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bundaberg and Captain Morgan
- **Competitive set**: Spiced rum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bundaberg Share of Search**: 7.1%
- **Captain Morgan Share of Search**: 28.9%

## Which is more popular in search, Bundaberg or Captain Morgan?

- In September 2026, Captain Morgan had more branded searches than Bundaberg among spiced rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Bundaberg’s 90.5K, and held a 28.9% Share of Search versus Bundaberg’s 7.1%.
- Captain Morgan was ahead of Bundaberg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bundaberg’s estimated Share of Search among spiced rum brands worldwide moved from 6.2% to 7.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Captain Morgan’s estimated Share of Search among spiced rum brands worldwide moved from 25.3% to 28.9%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for spiced rum brands worldwide in September 2026?

- In September 2026, Captain Morgan gained estimated Share of Search among spiced rum brands worldwide, from 25% to 28.9%.

## Month by month

| Month | Bundaberg estimated searches | Bundaberg Share of Search | Bundaberg rank | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 6.2% | 4 | 368K | 25.3% | 2 |
| Nov 2025 | 90.5K | 6.2% | 4 | 368K | 25.3% | 2 |
| Dec 2025 | 110K | 5.5% | 4 | 450K | 22.6% | 2 |
| Jan 2026 | 90.5K | 6.5% | 4 | 301K | 21.7% | 2 |
| Feb 2026 | 90.5K | 7.5% | 4 | 301K | 24.9% | 2 |
| Mar 2026 | 135K | 9.4% | 4 | 301K | 21% | 2 |
| Apr 2026 | 90.5K | 6.2% | 4 | 368K | 25.3% | 2 |
| May 2026 | 110K | 7.5% | 4 | 368K | 24.9% | 2 |
| Jun 2026 | 90.5K | 6.3% | 4 | 368K | 25.7% | 2 |
| Jul 2026 | 110K | 7.5% | 4 | 368K | 24.9% | 2 |
| Aug 2026 | 110K | 7.5% | 4 | 368K | 25% | 2 |
| Sep 2026 | 90.5K | 7.1% | 4 | 368K | 28.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bundaberg’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bundaberg**: Measured on the search term “bundaberg”.
- **Captain Morgan**: Measured on the search term “captain morgan”.

- [Bundaberg profile](/demand/global-en/brands/bundaberg)
- [Captain Morgan profile](/demand/global-en/brands/captain-morgan)
- [All spiced rum brands worldwide](/demand/global-en/categories/spiced-rum-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bundaberg or Captain Morgan?

In September 2026, Captain Morgan had more branded searches than Bundaberg among spiced rum brands worldwide. Captain Morgan was estimated to have 368K branded searches compared to Bundaberg’s 90.5K, and held a 28.9% Share of Search versus Bundaberg’s 7.1%.

## Cite this page

Brandwave. "Bundaberg vs Captain Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bundaberg-vs-captain-morgan

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bundaberg-vs-captain-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.