--- title: "Bundaberg Rum vs Captain Morgan: Which is searched more?" description: "Is Bundaberg Rum or Captain Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bundaberg-rum-vs-captain-morgan" publisher: "Brandwave" --- # Bundaberg Rum vs Captain Morgan: Which is searched more? Is Bundaberg Rum or Captain Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bundaberg Rum and Captain Morgan - **Competitive set**: Spiced rum brands - **Market**: Global - **Month measured**: Sep 2026 - **Bundaberg Rum Share of Search**: 0.7% - **Captain Morgan Share of Search**: 59.4% ## Is Bundaberg Rum or Captain Morgan more popular in search? - In September 2026, Captain Morgan had more branded searches than Bundaberg Rum among spiced rum brands worldwide. Captain Morgan had about 44,100 branded searches, while Bundaberg Rum had 520. Captain Morgan made up 59.4% of all spiced rum brand searches we track, and Bundaberg Rum accounted for 0.7%. - Captain Morgan was ahead of Bundaberg Rum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bundaberg Rum’s share of searches among spiced rum brands worldwide moved from 0.67% to 0.7%, and its estimated monthly branded searches moved from 550 to 520. - Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands worldwide moved from 64.3% to 59.4%, and its estimated monthly branded searches moved from 53.1K to 44.1K. ## Top spiced rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Captain Morgan appeared in all five answers. Bundaberg Rum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Captain Morgan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Foursquare Rum | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Bacardi | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Havana Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bundaberg Rum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spiced rum brands - Asked ChatGPT "Which spiced rum brand should I buy?": 1. Captain Morgan - Asked ChatGPT "What are the best spiced rum brands?": 1. Foursquare Rum, 2. Captain Morgan - Asked ChatGPT "What's the best spiced rum brand for cocktails at home?": 1. Captain Morgan - Searched Google, AI Overview "spiced rum brands": 1. Captain Morgan, 2. Bacardi - Searched Google, AI Overview "best spiced rum": 1. Captain Morgan Not named in any answer: Havana Club and Bundaberg Rum. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spiced rum brands worldwide in September 2026? - In September 2026, Captain Morgan gained share of searches among spiced rum brands worldwide, from 58.7% to 59.4%. ## Month by month | Month | Bundaberg Rum estimated searches | Bundaberg Rum Share of Search | Bundaberg Rum rank | Captain Morgan estimated searches | Captain Morgan Share of Search | Captain Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550 | 0.67% | 5 | 53.1K | 64.3% | 1 | | Nov 2025 | 890 | 0.92% | 5 | 64.1K | 66.6% | 1 | | Dec 2025 | 1.3K | 0.81% | 5 | 97.1K | 62.3% | 1 | | Jan 2026 | 550 | 0.74% | 5 | 44.1K | 59.6% | 1 | | Feb 2026 | 300 | 0.48% | 5 | 36K | 57.9% | 1 | | Mar 2026 | 430 | 0.61% | 5 | 44.1K | 62.7% | 1 | | Apr 2026 | 420 | 0.63% | 5 | 36.7K | 55.3% | 1 | | May 2026 | 430 | 0.59% | 5 | 44.1K | 60.2% | 1 | | Jun 2026 | 520 | 0.71% | 5 | 44.1K | 60.2% | 1 | | Jul 2026 | 510 | 0.68% | 5 | 44.1K | 58.7% | 1 | | Aug 2026 | 510 | 0.68% | 5 | 44.1K | 58.7% | 1 | | Sep 2026 | 520 | 0.7% | 5 | 44.1K | 59.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bundaberg Rum’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bundaberg Rum**: Measured on the search terms “bundaberg spiced” and “bundaberg spiced rum”, summed into one figure. - **Captain Morgan**: Measured on the search terms “captain morgan spiced” and “captain morgan spiced rum”, summed into one figure. - [Bundaberg Rum profile](/demand/global-en/brands/bundaberg-rum) - [Captain Morgan profile](/demand/global-en/brands/captain-morgan) - [All spiced rum brands worldwide](/demand/global-en/categories/spiced-rum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bundaberg Rum or Captain Morgan more popular in search? In September 2026, Captain Morgan had more branded searches than Bundaberg Rum among spiced rum brands worldwide. Captain Morgan had about 44,100 branded searches, while Bundaberg Rum had 520. Captain Morgan made up 59.4% of all spiced rum brand searches we track, and Bundaberg Rum accounted for 0.7%. ## Cite this page Brandwave. "Bundaberg Rum vs Captain Morgan: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bundaberg-rum-vs-captain-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bundaberg-rum-vs-captain-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.