---
title: "Bumble and bumble vs Not Your Mother's: Which is more popular by branded search?"
description: "Which is more popular in search, Bumble and bumble or Not Your Mother's? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-not-your-mother-s"
publisher: "Brandwave"
---

# Bumble and bumble vs Not Your Mother's: Which is more popular by branded search?

Which is more popular in search, Bumble and bumble or Not Your Mother's? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bumble and bumble and Not Your Mother's
- **Competitive set**: Dry shampoo
- **Market**: Global
- **Month measured**: Aug 2026
- **Bumble and bumble Share of Search**: 23.6%
- **Not Your Mother's Share of Search**: 28.8%

## Which is more popular in search, Bumble and bumble or Not Your Mother's?

- In August 2026, Not Your Mother's had more branded searches than Bumble and bumble among dry shampoo worldwide. Not Your Mother's was estimated to have 60.5K branded searches compared to Bumble and bumble’s 49.5K, and held a 28.8% Share of Search versus Bumble and bumble’s 23.6%.
- Not Your Mother's was ahead of Bumble and bumble in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bumble and bumble’s estimated Share of Search among dry shampoo worldwide held steady at 23.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Not Your Mother's’ estimated Share of Search among dry shampoo worldwide moved from 28.9% to 28.8%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for dry shampoo worldwide in August 2026?

- In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
- In August 2026, Not Your Mother's lost estimated Share of Search among dry shampoo worldwide, from 30.1% to 28.8%.

## Month by month

| Month | Bumble and bumble estimated searches | Bumble and bumble Share of Search | Bumble and bumble rank | Not Your Mother's estimated searches | Not Your Mother's Share of Search | Not Your Mother's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 23.6% | 3 | 60.5K | 28.9% | 2 |
| Nov 2025 | 74K | 29.9% | 2 | 74K | 29.9% | 3 |
| Dec 2025 | 60.5K | 26% | 2 | 60.5K | 26% | 3 |
| Jan 2026 | 49.5K | 22.6% | 3 | 74K | 33.8% | 2 |
| Feb 2026 | 49.5K | 25.8% | 3 | 60.5K | 31.5% | 2 |
| Mar 2026 | 49.5K | 22.1% | 3 | 74K | 33.1% | 2 |
| Apr 2026 | 49.5K | 23.6% | 3 | 60.5K | 28.9% | 2 |
| May 2026 | 49.5K | 25.3% | 3 | 60.5K | 30.9% | 2 |
| Jun 2026 | 49.5K | 25.2% | 3 | 60.5K | 30.8% | 2 |
| Jul 2026 | 40.5K | 20.2% | 3 | 60.5K | 30.1% | 2 |
| Aug 2026 | 49.5K | 23.6% | 3 | 60.5K | 28.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bumble and bumble’s and Not Your Mother's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bumble and bumble**: Measured on the search term “bumble and bumble”.
- **Not Your Mother's**: Measured on the search term “not your mothers”.

- [Bumble and bumble profile](/demand/global-en/brands/bumble-and-bumble)
- [Not Your Mother's profile](/demand/global-en/brands/not-your-mother-s)
- [All dry shampoo worldwide](/demand/global-en/categories/dry-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bumble and bumble or Not Your Mother's?

In August 2026, Not Your Mother's had more branded searches than Bumble and bumble among dry shampoo worldwide. Not Your Mother's was estimated to have 60.5K branded searches compared to Bumble and bumble’s 49.5K, and held a 28.8% Share of Search versus Bumble and bumble’s 23.6%.

## Cite this page

Brandwave. "Bumble and bumble vs Not Your Mother's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-not-your-mother-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-not-your-mother-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.