---
title: "Bumble and bumble vs Klorane: Which is more popular by branded search?"
description: "Which is more popular in search, Bumble and bumble or Klorane? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-klorane"
publisher: "Brandwave"
---

# Bumble and bumble vs Klorane: Which is more popular by branded search?

Which is more popular in search, Bumble and bumble or Klorane? Compare estimated monthly branded-search demand and Share of Search inside the Dry shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bumble and bumble and Klorane
- **Competitive set**: Dry shampoo
- **Market**: Global
- **Month measured**: Aug 2026
- **Bumble and bumble Share of Search**: 23.6%
- **Klorane Share of Search**: 10.6%

## Which is more popular in search, Bumble and bumble or Klorane?

- In August 2026, Bumble and bumble had more branded searches than Klorane among dry shampoo worldwide. Bumble and bumble was estimated to have 49.5K branded searches compared to Klorane’s 22.2K, and held a 23.6% Share of Search versus Klorane’s 10.6%.
- Bumble and bumble was ahead of Klorane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bumble and bumble’s estimated Share of Search among dry shampoo worldwide held steady at 23.6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Klorane’s estimated Share of Search among dry shampoo worldwide held steady at 10.6%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for dry shampoo worldwide in August 2026?

- In August 2026, Bumble and bumble gained estimated Share of Search among dry shampoo worldwide, from 20.2% to 23.6%.
- Klorane’s estimated Share of Search among dry shampoo worldwide has lost ground for 3 months in a row, from 11.3% to 10.6% in August 2026.

## Month by month

| Month | Bumble and bumble estimated searches | Bumble and bumble Share of Search | Bumble and bumble rank | Klorane estimated searches | Klorane Share of Search | Klorane rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 23.6% | 3 | 22.2K | 10.6% | 4 |
| Nov 2025 | 74K | 29.9% | 2 | 22.2K | 9% | 4 |
| Dec 2025 | 60.5K | 26% | 2 | 18.1K | 7.8% | 4 |
| Jan 2026 | 49.5K | 22.6% | 3 | 18.1K | 8.3% | 4 |
| Feb 2026 | 49.5K | 25.8% | 3 | 18.1K | 9.4% | 4 |
| Mar 2026 | 49.5K | 22.1% | 3 | 22.2K | 9.9% | 4 |
| Apr 2026 | 49.5K | 23.6% | 3 | 22.2K | 10.6% | 4 |
| May 2026 | 49.5K | 25.3% | 3 | 22.2K | 11.3% | 4 |
| Jun 2026 | 49.5K | 25.2% | 3 | 22.2K | 11.3% | 4 |
| Jul 2026 | 40.5K | 20.2% | 3 | 22.2K | 11% | 4 |
| Aug 2026 | 49.5K | 23.6% | 3 | 22.2K | 10.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bumble and bumble’s and Klorane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bumble and bumble**: Measured on the search term “bumble and bumble”.
- **Klorane**: Measured on the search term “klorane shampoo”.

- [Bumble and bumble profile](/demand/global-en/brands/bumble-and-bumble)
- [Klorane profile](/demand/global-en/brands/klorane)
- [All dry shampoo worldwide](/demand/global-en/categories/dry-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bumble and bumble or Klorane?

In August 2026, Bumble and bumble had more branded searches than Klorane among dry shampoo worldwide. Bumble and bumble was estimated to have 49.5K branded searches compared to Klorane’s 22.2K, and held a 23.6% Share of Search versus Klorane’s 10.6%.

## Cite this page

Brandwave. "Bumble and bumble vs Klorane: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-klorane

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bumble-and-bumble-vs-klorane. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.