--- title: "Bullhorn vs Phenom: Which is searched more?" description: "Is Bullhorn or Phenom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-phenom" publisher: "Brandwave" --- # Bullhorn vs Phenom: Which is searched more? Is Bullhorn or Phenom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Recruiting CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bullhorn and Phenom - **Competitive set**: Recruiting CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **Bullhorn Share of Search**: 0.77% - **Phenom Share of Search**: 0.59% ## Is Bullhorn or Phenom more popular in search? - In September 2026, Bullhorn had more branded searches than Phenom among recruiting CRM platforms worldwide. Bullhorn had about 880 branded searches, while Phenom had 670. Bullhorn made up 0.77% of all recruiting CRM platform searches we track, and Phenom accounted for 0.59%. - Bullhorn was ahead of Phenom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bullhorn’s share of searches among recruiting CRM platforms worldwide moved from 0.81% to 0.77%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, Phenom’s share of searches among recruiting CRM platforms worldwide moved from 0.53% to 0.59%, and its estimated monthly branded searches moved from 650 to 670. ## Top recruiting CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Phenom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bullhorn was listed before Phenom in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Recruit CRM | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bullhorn | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Loxo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avature | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Gem | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Recruiterflow | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Beamery | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Phenom | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Manatal | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Zoho Recruit | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | GR8 People | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruiting CRM platforms - Asked ChatGPT "Which recruiting CRM platform should I use?": 1. Recruit CRM, 2. Loxo, 3. Bullhorn, 4. Manatal, 5. Gem - Asked ChatGPT "What are the best recruiting CRM platforms?": 1. Recruit CRM, 2. Bullhorn, 3. Loxo, 4. Recruiterflow, 5. Gem, 6. Manatal - Asked ChatGPT "What's the best recruiting CRM platform for candidate relationship management?": 1. Gem, 2. Beamery, 3. Avature, 4. Bullhorn, 5. Recruit CRM - Searched Google, AI Overview "best recruiting crm": 1. Recruit CRM, 2. Bullhorn, 3. Loxo, 4. Recruiterflow, 5. Zoho Recruit - Searched Google, AI Overview "candidate relationship management software": 1. Avature, 2. Phenom, 3. Zoho Recruit Not named in any answer: GR8 People. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for recruiting CRM platforms worldwide in September 2026? - Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Bullhorn estimated searches | Bullhorn Share of Search | Bullhorn rank | Phenom estimated searches | Phenom Share of Search | Phenom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.81% | 8 | 650 | 0.53% | 9 | | Nov 2025 | 880 | 0.83% | 8 | 670 | 0.63% | 9 | | Dec 2025 | 720 | 0.75% | 8 | 580 | 0.6% | 9 | | Jan 2026 | 880 | 0.82% | 8 | 650 | 0.61% | 9 | | Feb 2026 | 880 | 0.84% | 8 | 650 | 0.62% | 9 | | Mar 2026 | 1K | 0.9% | 8 | 650 | 0.58% | 9 | | Apr 2026 | 1K | 0.95% | 8 | 650 | 0.62% | 9 | | May 2026 | 880 | 0.85% | 8 | 650 | 0.63% | 9 | | Jun 2026 | 880 | 0.85% | 8 | 650 | 0.63% | 9 | | Jul 2026 | 720 | 0.54% | 8 | 650 | 0.49% | 9 | | Aug 2026 | 720 | 0.58% | 8 | 570 | 0.46% | 9 | | Sep 2026 | 880 | 0.77% | 8 | 670 | 0.59% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Bullhorn’s and Phenom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bullhorn**: Measured on the search term “bullhorn ats”. - **Phenom**: Measured on the search terms “phenom com”, “phenom crm”, “phenom marketing” and “phenom recruiting”, summed into one figure. - [Bullhorn profile](/demand/global-en/brands/bullhorn) - [Phenom profile](/demand/global-en/brands/phenom) - [All recruiting CRM platforms worldwide](/demand/global-en/categories/recruiting-crm-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bullhorn or Phenom more popular in search? In September 2026, Bullhorn had more branded searches than Phenom among recruiting CRM platforms worldwide. Bullhorn had about 880 branded searches, while Phenom had 670. Bullhorn made up 0.77% of all recruiting CRM platform searches we track, and Phenom accounted for 0.59%. ## Cite this page Brandwave. "Bullhorn vs Phenom: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-phenom This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-phenom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.