---
title: "Bullhorn vs iCIMS: Which is searched more?"
description: "Which is more popular in search, Bullhorn or iCIMS? Compare estimated monthly branded-search demand and Share of Search inside the ATS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-icims"
publisher: "Brandwave"
---

# Bullhorn vs iCIMS: Which is searched more?

Which is more popular in search, Bullhorn or iCIMS? Compare estimated monthly branded-search demand and Share of Search inside the ATS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bullhorn and iCIMS
- **Competitive set**: ATS brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Bullhorn Share of Search**: 0.62%
- **iCIMS Share of Search**: 14.2%

## Which is more popular in search, Bullhorn or iCIMS?

- In September 2026, iCIMS had more branded searches than Bullhorn among ATS brands worldwide. iCIMS was estimated to have 40.5K branded searches compared to Bullhorn’s 1.8K, and held a 14.2% Share of Search versus Bullhorn’s 0.62%.
- iCIMS was ahead of Bullhorn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bullhorn’s estimated Share of Search among ATS brands worldwide moved from 0.66% to 0.62%, and its estimated monthly branded searches moved from 2K to 1.8K.
- Across the 12 months ending September 2026, iCIMS’s estimated Share of Search among ATS brands worldwide moved from 16.4% to 14.2%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for ATS brands worldwide in September 2026?

- In September 2026, iCIMS lost estimated Share of Search among ATS brands worldwide, from 16% to 14.2%.
- Estimated monthly branded searches for Bullhorn worldwide fell 12% over 12 measured months, from 2K to 1.8K in September 2026.

## Month by month

| Month | Bullhorn estimated searches | Bullhorn Share of Search | Bullhorn rank | iCIMS estimated searches | iCIMS Share of Search | iCIMS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 0.66% | 7 | 49.5K | 16.4% | 2 |
| Nov 2025 | 1.8K | 0.7% | 7 | 40.5K | 16.1% | 2 |
| Dec 2025 | 1.4K | 0.57% | 7 | 49.5K | 19.5% | 2 |
| Jan 2026 | 1.8K | 0.58% | 7 | 49.5K | 16.4% | 2 |
| Feb 2026 | 1.8K | 0.74% | 7 | 49.5K | 20.8% | 2 |
| Mar 2026 | 2K | 0.57% | 7 | 49.5K | 14.1% | 2 |
| Apr 2026 | 2K | 0.66% | 7 | 49.5K | 16.3% | 2 |
| May 2026 | 1.8K | 0.69% | 7 | 40.5K | 15.8% | 2 |
| Jun 2026 | 1.8K | 0.61% | 6 | 40.5K | 13.9% | 2 |
| Jul 2026 | 1.4K | 0.56% | 7 | 40.5K | 15.7% | 2 |
| Aug 2026 | 1.4K | 0.57% | 6 | 40.5K | 16% | 2 |
| Sep 2026 | 1.8K | 0.62% | 6 | 40.5K | 14.2% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bullhorn’s and iCIMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bullhorn**: Measured on the search terms “bullhorn applicant tracking” and “bullhorn ats”, summed into one figure.
- **iCIMS**: Measured on the search term “icims”.

- [Bullhorn profile](/demand/global-en/brands/bullhorn)
- [iCIMS profile](/demand/global-en/brands/icims)
- [All ATS brands worldwide](/demand/global-en/categories/ats-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bullhorn or iCIMS?

In September 2026, iCIMS had more branded searches than Bullhorn among ATS brands worldwide. iCIMS was estimated to have 40.5K branded searches compared to Bullhorn’s 1.8K, and held a 14.2% Share of Search versus Bullhorn’s 0.62%.

## Cite this page

Brandwave. "Bullhorn vs iCIMS: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-icims

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bullhorn-vs-icims. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.