---
title: "Bulletproof vs Further Food: Which is more popular by branded search?"
description: "Which is more popular in search, Bulletproof or Further Food? Compare estimated monthly branded-search demand and Share of Search inside the Collagen supplements set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/bulletproof-vs-further-food"
publisher: "Brandwave"
---

# Bulletproof vs Further Food: Which is more popular by branded search?

Which is more popular in search, Bulletproof or Further Food? Compare estimated monthly branded-search demand and Share of Search inside the Collagen supplements set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bulletproof and Further Food
- **Competitive set**: Collagen supplements
- **Market**: Global
- **Month measured**: Aug 2026
- **Bulletproof Share of Search**: 29%
- **Further Food Share of Search**: 0.59%

## Which is more popular in search, Bulletproof or Further Food?

- In August 2026, Bulletproof had more branded searches than Further Food among collagen supplements worldwide. Bulletproof was estimated to have 49.5K branded searches compared to Further Food’s 1K, and held a 29% Share of Search versus Further Food’s 0.59%.
- Bulletproof was ahead of Further Food in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide moved from 27.5% to 29%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Further Food’s estimated Share of Search among collagen supplements worldwide moved from 0.73% to 0.59%, and its estimated monthly branded searches moved from 1.6K to 1K.

## How did search popularity change for collagen supplements worldwide in August 2026?

- Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | Bulletproof estimated searches | Bulletproof Share of Search | Bulletproof rank | Further Food estimated searches | Further Food Share of Search | Further Food rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 27.5% | 3 | 1.6K | 0.73% | 6 |
| Nov 2025 | 60.5K | 29.1% | 2 | 1.6K | 0.77% | 6 |
| Dec 2025 | 60.5K | 31.7% | 1 | 1.3K | 0.68% | 6 |
| Jan 2026 | 90.5K | 35.8% | 1 | 1.6K | 0.63% | 6 |
| Feb 2026 | 60.5K | 29.3% | 2 | 1.3K | 0.63% | 6 |
| Mar 2026 | 60.5K | 26.9% | 2 | 1.6K | 0.71% | 6 |
| Apr 2026 | 60.5K | 27.1% | 2 | 1.3K | 0.58% | 6 |
| May 2026 | 60.5K | 29.3% | 2 | 1.3K | 0.63% | 6 |
| Jun 2026 | 60.5K | 30.9% | 2 | 1.3K | 0.66% | 6 |
| Jul 2026 | 49.5K | 29.1% | 2 | 1K | 0.59% | 6 |
| Aug 2026 | 49.5K | 29% | 2 | 1K | 0.59% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bulletproof’s and Further Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bulletproof**: Measured on the search term “bulletproof coffee”.
- **Further Food**: Measured on the search term “further food”.

- [Bulletproof profile](/demand/global-en/brands/bulletproof)
- [Further Food profile](/demand/global-en/brands/further-food)
- [All collagen supplements worldwide](/demand/global-en/categories/collagen-supplements): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bulletproof or Further Food?

In August 2026, Bulletproof had more branded searches than Further Food among collagen supplements worldwide. Bulletproof was estimated to have 49.5K branded searches compared to Further Food’s 1K, and held a 29% Share of Search versus Further Food’s 0.59%.

## Cite this page

Brandwave. "Bulletproof vs Further Food: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/bulletproof-vs-further-food

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bulletproof-vs-further-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.