--- title: "Bulldog vs Kiehl's: Which is searched more?" description: "Is Bulldog or Kiehl's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bulldog-vs-kiehl-s" publisher: "Brandwave" --- # Bulldog vs Kiehl's: Which is searched more? Is Bulldog or Kiehl's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulldog and Kiehl's - **Competitive set**: Men's grooming brands - **Market**: Global - **Month measured**: Sep 2026 - **Bulldog Share of Search**: 0.02% - **Kiehl's Share of Search**: 18.1% ## Is Bulldog or Kiehl's more popular in search? - In September 2026, Kiehl's had more branded searches than Bulldog among men's grooming brands worldwide. Kiehl's had about 550,000 branded searches, while Bulldog had 740. Kiehl's made up 18.1% of all men's grooming brand searches we track, and Bulldog accounted for 0.02%. - Kiehl's was ahead of Bulldog in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 870 to 740. - Across the 12 months ending September 2026, Kiehl's’ share of searches among men's grooming brands worldwide moved from 20.2% to 18.1%, and its estimated monthly branded searches moved from 673K to 550K. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kiehl's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Bulldog did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jack Black | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kiehl's | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Marlowe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea Men | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bulldog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy?": 1. Jack Black, 2. Marlowe, 3. La Roche-Posay, 4. Aesop - Asked ChatGPT "What are the best men's grooming brands?": 1. Kiehl's, 2. Aesop, 3. Jack Black, 4. La Roche-Posay, 5. Marlowe - Asked ChatGPT "What's the best men's grooming brand for everyday shaving?": named none of the brands we track - Searched Google, AI Overview "men's grooming brands": 1. Jack Black, 2. Kiehl's Not named in any answer: Manscaped, Nivea Men, Bulldog and Wahl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's grooming brands worldwide in September 2026? - In September 2026, Kiehl's gained share of searches among men's grooming brands worldwide, from 13.6% to 18.1%. - Estimated monthly branded searches for Bulldog worldwide fell 14.9% over 12 measured months, from 870 to 740 in September 2026. ## Month by month | Month | Bulldog estimated searches | Bulldog Share of Search | Bulldog rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 870 | 0.03% | 6 | 673K | 20.2% | 3 | | Nov 2025 | 800 | 0.02% | 7 | 1.2M | 26.6% | 3 | | Dec 2025 | 910 | 0.02% | 7 | 823K | 15.8% | 3 | | Jan 2026 | 800 | 0.02% | 7 | 673K | 17.1% | 3 | | Feb 2026 | 710 | 0.02% | 7 | 550K | 18.1% | 3 | | Mar 2026 | 780 | 0.02% | 7 | 673K | 17.3% | 3 | | Apr 2026 | 800 | 0.02% | 7 | 550K | 13.6% | 3 | | May 2026 | 800 | 0.03% | 7 | 550K | 18.1% | 3 | | Jun 2026 | 580 | 0.02% | 7 | 550K | 19.5% | 3 | | Jul 2026 | 580 | 0.02% | 7 | 450K | 17% | 3 | | Aug 2026 | 650 | 0.02% | 7 | 550K | 13.6% | 3 | | Sep 2026 | 740 | 0.02% | 7 | 550K | 18.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulldog’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulldog**: Measured on the search terms “bulldog grooming” and “bulldog men”, summed into one figure. - **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure. - [Bulldog profile](/demand/global-en/brands/bulldog) - [Kiehl's profile](/demand/global-en/brands/kiehl-s) - [All men's grooming brands worldwide](/demand/global-en/categories/mens-grooming-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulldog or Kiehl's more popular in search? In September 2026, Kiehl's had more branded searches than Bulldog among men's grooming brands worldwide. Kiehl's had about 550,000 branded searches, while Bulldog had 740. Kiehl's made up 18.1% of all men's grooming brand searches we track, and Bulldog accounted for 0.02%. ## Cite this page Brandwave. "Bulldog vs Kiehl's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bulldog-vs-kiehl-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bulldog-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.