--- title: "Bulgari vs Swarovski: Which is searched more?" description: "Is Bulgari or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/bulgari-vs-swarovski" publisher: "Brandwave" --- # Bulgari vs Swarovski: Which is searched more? Is Bulgari or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bulgari and Swarovski - **Competitive set**: Jewellery brands - **Market**: Global - **Month measured**: Sep 2026 - **Bulgari Share of Search**: 2.5% - **Swarovski Share of Search**: 34.4% ## Is Bulgari or Swarovski more popular in search? - In September 2026, Swarovski had more branded searches than Bulgari among jewellery brands worldwide. Swarovski had about 4.1 million branded searches, while Bulgari had 301,000. Swarovski made up 34.4% of all jewellery brand searches we track, and Bulgari accounted for 2.5%. - Swarovski was ahead of Bulgari in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bulgari’s share of searches among jewellery brands worldwide moved from 2.8% to 2.5%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery brands worldwide moved from 31.6% to 34.4%, and its estimated monthly branded searches held steady at 4.1M. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bulgari was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Swarovski was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bulgari was listed before Swarovski in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cartier | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Tiffany & Co. | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mejuri | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Van Cleef & Arpels | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pandora | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Bulgari | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Gorjana | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Missoma | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Harry Winston | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | David Yurman | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Catbird | 11th | 2 of 3 | 0 of 2 | 2 of 5 | | Swarovski | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy?": 1. Mejuri, 2. Pandora, 3. Tiffany & Co., 4. Cartier, 5. Gorjana - Asked ChatGPT "What are the best jewellery brands?": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Mejuri, 5. Missoma, 6. Pandora, 7. Bulgari, 8. Swarovski, 9. David Yurman, 10. Catbird - Asked ChatGPT "What's the best jewellery brand for everyday wear?": 1. Mejuri, 2. Gorjana, 3. Pandora, 4. Missoma, 5. Catbird - Searched Google, AI Overview "jewellery brands": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Bulgari, 5. Harry Winston, 6. Mejuri, 7. David Yurman - Searched Google, AI Overview "fine jewellery": 1. Cartier, 2. Tiffany & Co., 3. Van Cleef & Arpels, 4. Bulgari, 5. Harry Winston Not named in any answer: Meadowlark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for jewellery brands worldwide in September 2026? - In September 2026, Swarovski gained share of searches among jewellery brands worldwide, from 33.4% to 34.4%. - Estimated monthly branded searches for Bulgari worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Bulgari estimated searches | Bulgari Share of Search | Bulgari rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 2.8% | 7 | 4.1M | 31.6% | 1 | | Nov 2025 | 368K | 2% | 7 | 6.1M | 33.9% | 1 | | Dec 2025 | 450K | 2.1% | 7 | 7.5M | 34.8% | 1 | | Jan 2026 | 368K | 2.6% | 7 | 5M | 34.9% | 1 | | Feb 2026 | 301K | 2.3% | 7 | 5M | 38.1% | 1 | | Mar 2026 | 368K | 3.1% | 7 | 4.1M | 34.1% | 1 | | Apr 2026 | 368K | 3% | 7 | 4.1M | 33.5% | 1 | | May 2026 | 368K | 2.5% | 7 | 5M | 34.6% | 1 | | Jun 2026 | 301K | 2.5% | 8 | 4.1M | 33.6% | 1 | | Jul 2026 | 301K | 2.5% | 8 | 4.1M | 33.5% | 1 | | Aug 2026 | 301K | 2.5% | 8 | 4.1M | 33.4% | 1 | | Sep 2026 | 301K | 2.5% | 8 | 4.1M | 34.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bulgari’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bulgari**: Measured on the search term “bulgari”. - **Swarovski**: Measured on the search term “swarovski”. - [Bulgari profile](/demand/global-en/brands/bulgari) - [Swarovski profile](/demand/global-en/brands/swarovski) - [All jewellery brands worldwide](/demand/global-en/categories/jewellery-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bulgari or Swarovski more popular in search? In September 2026, Swarovski had more branded searches than Bulgari among jewellery brands worldwide. Swarovski had about 4.1 million branded searches, while Bulgari had 301,000. Swarovski made up 34.4% of all jewellery brand searches we track, and Bulgari accounted for 2.5%. ## Cite this page Brandwave. "Bulgari vs Swarovski: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/bulgari-vs-swarovski This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/bulgari-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.