--- title: "BUILT vs RXBAR: Which is searched more?" description: "Is BUILT or RXBAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/built-vs-rxbar" publisher: "Brandwave" --- # BUILT vs RXBAR: Which is searched more? Is BUILT or RXBAR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BUILT and RXBAR - **Competitive set**: Protein bar brands - **Market**: Global - **Month measured**: Sep 2026 - **BUILT Share of Search**: 21.7% - **RXBAR Share of Search**: 4.1% ## Is BUILT or RXBAR more popular in search? - In September 2026, BUILT had more branded searches than RXBAR among protein bar brands worldwide. BUILT had about 174,000 branded searches, while RXBAR had 33,100. BUILT made up 21.7% of all protein bar brand searches we track, and RXBAR accounted for 4.1%. - BUILT was ahead of RXBAR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BUILT’s share of searches among protein bar brands worldwide moved from 28.9% to 21.7%, and its estimated monthly branded searches moved from 252K to 174K. - Across the 12 months ending September 2026, RXBAR’s share of searches among protein bar brands worldwide moved from 2.6% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 33.1K. ## Top protein bar brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RXBAR appeared in all five answers. BUILT did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barebells | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | RXBAR | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pure Protein | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ALOHA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | BUILT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRUBAR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoMacro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Misfits | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein bar brands - Asked ChatGPT "Which protein bar brand should I go to?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR - Asked ChatGPT "What are the best protein bar brands?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR, 4. ALOHA, 5. Pure Protein - Asked ChatGPT "What's the best protein bar brand for a post-workout snack?": 1. Barebells, 2. Quest Nutrition, 3. RXBAR, 4. Pure Protein - Searched Google, AI Overview "best protein bars": 1. RXBAR, 2. Barebells - Searched Google, AI Overview "high protein snack bars": 1. Quest Nutrition, 2. Pure Protein, 3. RXBAR, 4. Barebells Not named in any answer: BUILT, TRUBAR, GoMacro and Misfits. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for protein bar brands worldwide in September 2026? - In September 2026, RXBAR overtook GoMacro and Pure Protein to rank 5th among protein bar brands worldwide, with 4.1% of the searches. - In September 2026, BUILT lost share of searches among protein bar brands worldwide, from 22.3% to 21.7%. ## Month by month | Month | BUILT estimated searches | BUILT Share of Search | BUILT rank | RXBAR estimated searches | RXBAR Share of Search | RXBAR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 252K | 28.9% | 2 | 22.2K | 2.6% | 7 | | Nov 2025 | 226K | 29.2% | 2 | 22.2K | 2.9% | 7 | | Dec 2025 | 204K | 32.1% | 2 | 22.2K | 3.5% | 6 | | Jan 2026 | 352K | 31.3% | 2 | 33.1K | 2.9% | 7 | | Feb 2026 | 288K | 29.2% | 2 | 27.1K | 2.7% | 7 | | Mar 2026 | 297K | 29.9% | 2 | 33.1K | 3.3% | 5 | | Apr 2026 | 259K | 27.2% | 2 | 27.1K | 2.8% | 7 | | May 2026 | 212K | 23.1% | 2 | 27.1K | 2.9% | 7 | | Jun 2026 | 212K | 22.5% | 2 | 27.1K | 2.9% | 6 | | Jul 2026 | 196K | 21.7% | 2 | 27.1K | 3% | 6 | | Aug 2026 | 196K | 22.3% | 2 | 27.1K | 3.1% | 7 | | Sep 2026 | 174K | 21.7% | 2 | 33.1K | 4.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using BUILT’s and RXBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BUILT**: Measured on the search terms “built bar”, “built bars”, “built protein bars”, “built puff bars” and “built puffs”, summed into one figure. - **RXBAR**: Measured on the search term “rxbar”. - [BUILT profile](/demand/global-en/brands/built) - [RXBAR profile](/demand/global-en/brands/rxbar) - [All protein bar brands worldwide](/demand/global-en/categories/protein-bar-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BUILT or RXBAR more popular in search? In September 2026, BUILT had more branded searches than RXBAR among protein bar brands worldwide. BUILT had about 174,000 branded searches, while RXBAR had 33,100. BUILT made up 21.7% of all protein bar brand searches we track, and RXBAR accounted for 4.1%. ## Cite this page Brandwave. "BUILT vs RXBAR: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/built-vs-rxbar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/built-vs-rxbar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.