---
title: "BUILT vs Misfits: Which is more popular by branded search?"
description: "Which is more popular in search, BUILT or Misfits? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/built-vs-misfits"
publisher: "Brandwave"
---

# BUILT vs Misfits: Which is more popular by branded search?

Which is more popular in search, BUILT or Misfits? Compare estimated monthly branded-search demand and Share of Search inside the Protein bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BUILT and Misfits
- **Competitive set**: Protein bar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **BUILT Share of Search**: 24%
- **Misfits Share of Search**: 2.3%

## Which is more popular in search, BUILT or Misfits?

- In August 2026, BUILT had more branded searches than Misfits among protein bar brands worldwide. BUILT was estimated to have 196K branded searches compared to Misfits’ 18.7K, and held a 24% Share of Search versus Misfits’ 2.3%.
- BUILT was ahead of Misfits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among protein bar brands worldwide moved from 31.1% to 24%, and its estimated monthly branded searches moved from 252K to 196K.
- Across the 11 months ending August 2026, Misfits’ estimated Share of Search among protein bar brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 17.3K to 18.7K.

## How did search popularity change for protein bar brands worldwide in August 2026?

- In August 2026, BUILT gained estimated Share of Search among protein bar brands worldwide, from 23.2% to 24%.

## Month by month

| Month | BUILT estimated searches | BUILT Share of Search | BUILT rank | Misfits estimated searches | Misfits Share of Search | Misfits rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 252K | 31.1% | 2 | 17.3K | 2.1% | 6 |
| Nov 2025 | 226K | 31.4% | 2 | 16.1K | 2.2% | 6 |
| Dec 2025 | 204K | 34.7% | 2 | 14.9K | 2.5% | 6 |
| Jan 2026 | 352K | 33.6% | 2 | 29.3K | 2.8% | 6 |
| Feb 2026 | 288K | 31.2% | 2 | 23K | 2.5% | 6 |
| Mar 2026 | 297K | 32.2% | 2 | 23.1K | 2.5% | 6 |
| Apr 2026 | 259K | 29.2% | 2 | 22.8K | 2.6% | 6 |
| May 2026 | 212K | 24.8% | 2 | 22.9K | 2.7% | 6 |
| Jun 2026 | 212K | 23.9% | 2 | 18.7K | 2.1% | 6 |
| Jul 2026 | 196K | 23.2% | 2 | 22.9K | 2.7% | 6 |
| Aug 2026 | 196K | 24% | 2 | 18.7K | 2.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BUILT’s and Misfits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BUILT**: Measured on the search terms “built bar”, “built bars”, “built protein bars”, “built puff bars” and “built puffs”, summed into one figure.
- **Misfits**: Measured on the search terms “misfits bars”, “misfits health”, “misfits protein” and “misfits protein bars”, summed into one figure.

- [BUILT profile](/demand/global-en/brands/built)
- [Misfits profile](/demand/global-en/brands/misfits)
- [All protein bar brands worldwide](/demand/global-en/categories/protein-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BUILT or Misfits?

In August 2026, BUILT had more branded searches than Misfits among protein bar brands worldwide. BUILT was estimated to have 196K branded searches compared to Misfits’ 18.7K, and held a 24% Share of Search versus Misfits’ 2.3%.

## Cite this page

Brandwave. "BUILT vs Misfits: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/built-vs-misfits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/built-vs-misfits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.