---
title: "BUILT vs Kununu: Which is more popular by branded search?"
description: "Which is more popular in search, BUILT or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/built-vs-kununu"
publisher: "Brandwave"
---

# BUILT vs Kununu: Which is more popular by branded search?

Which is more popular in search, BUILT or Kununu? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BUILT and Kununu
- **Competitive set**: Employer branding platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **BUILT Share of Search**: 9.3%
- **Kununu Share of Search**: 17.4%

## Which is more popular in search, BUILT or Kununu?

- In August 2026, Kununu had more branded searches than BUILT among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to BUILT’s 196K, and held a 17.4% Share of Search versus BUILT’s 9.3%.
- Kununu was ahead of BUILT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BUILT’s estimated Share of Search among employer branding platforms worldwide moved from 9.6% to 9.3%, and its estimated monthly branded searches moved from 252K to 196K.
- Across the 11 months ending August 2026, Kununu’s estimated Share of Search among employer branding platforms worldwide moved from 17.2% to 17.4%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for employer branding platforms worldwide in August 2026?

- Estimated monthly branded searches for BUILT worldwide fell 22.1% over 11 measured months, from 252K to 196K in August 2026.
- Estimated monthly branded searches for Kununu worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

## Month by month

| Month | BUILT estimated searches | BUILT Share of Search | BUILT rank | Kununu estimated searches | Kununu Share of Search | Kununu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 252K | 9.6% | 3 | 450K | 17.2% | 2 |
| Nov 2025 | 226K | 8.7% | 3 | 450K | 17.4% | 2 |
| Dec 2025 | 204K | 9.6% | 3 | 368K | 17.3% | 2 |
| Jan 2026 | 352K | 13% | 3 | 450K | 16.7% | 2 |
| Feb 2026 | 288K | 10.9% | 3 | 450K | 17.1% | 2 |
| Mar 2026 | 297K | 11.2% | 3 | 450K | 16.9% | 2 |
| Apr 2026 | 259K | 10.3% | 3 | 368K | 14.6% | 2 |
| May 2026 | 212K | 9.9% | 3 | 368K | 17.2% | 2 |
| Jun 2026 | 212K | 9.9% | 3 | 368K | 17.2% | 2 |
| Jul 2026 | 196K | 9.3% | 3 | 368K | 17.4% | 2 |
| Aug 2026 | 196K | 9.3% | 3 | 368K | 17.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BUILT’s and Kununu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BUILT**: Measured on the search terms “built bar”, “built bars”, “built protein bars”, “built puff bars” and “built puffs”, summed into one figure.
- **Kununu**: Measured on the search term “kununu”.

- [BUILT profile](/demand/global-en/brands/built)
- [Kununu profile](/demand/global-en/brands/kununu)
- [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BUILT or Kununu?

In August 2026, Kununu had more branded searches than BUILT among employer branding platforms worldwide. Kununu was estimated to have 368K branded searches compared to BUILT’s 196K, and held a 17.4% Share of Search versus BUILT’s 9.3%.

## Cite this page

Brandwave. "BUILT vs Kununu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/built-vs-kununu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/built-vs-kununu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.