---
title: "Buildkite vs GitLab: Which is more popular by branded search?"
description: "Which is more popular in search, Buildkite or GitLab? Compare estimated monthly branded-search demand and Share of Search inside the Continuous integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/buildkite-vs-gitlab"
publisher: "Brandwave"
---

# Buildkite vs GitLab: Which is more popular by branded search?

Which is more popular in search, Buildkite or GitLab? Compare estimated monthly branded-search demand and Share of Search inside the Continuous integration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Buildkite and GitLab
- **Competitive set**: Continuous integration platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Buildkite Share of Search**: 1.4%
- **GitLab Share of Search**: 80.6%

## Which is more popular in search, Buildkite or GitLab?

- In August 2026, GitLab had more branded searches than Buildkite among continuous integration platforms worldwide. GitLab was estimated to have 682K branded searches compared to Buildkite’s 12.2K, and held an 80.6% Share of Search versus Buildkite’s 1.4%.
- GitLab was ahead of Buildkite in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buildkite’s estimated Share of Search among continuous integration platforms worldwide moved from 0.69% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 12.2K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among continuous integration platforms worldwide moved from 87.3% to 80.6%, and its estimated monthly branded searches moved from 839K to 682K.

## How did search popularity change for continuous integration platforms worldwide in August 2026?

- In August 2026, GitLab lost estimated Share of Search among continuous integration platforms worldwide, from 82.6% to 80.6%.
- Estimated monthly branded searches for Buildkite worldwide rose 84.3% over 11 measured months, from 6.6K to 12.2K in August 2026.

## Month by month

| Month | Buildkite estimated searches | Buildkite Share of Search | Buildkite rank | GitLab estimated searches | GitLab Share of Search | GitLab rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.69% | 4 | 839K | 87.3% | 1 |
| Nov 2025 | 6.6K | 0.82% | 4 | 688K | 84.9% | 1 |
| Dec 2025 | 6.6K | 0.82% | 4 | 686K | 85% | 1 |
| Jan 2026 | 6.6K | 0.82% | 4 | 688K | 84.9% | 1 |
| Feb 2026 | 14.9K | 1.8% | 4 | 689K | 83.9% | 1 |
| Mar 2026 | 10K | 0.98% | 4 | 842K | 82.9% | 1 |
| Apr 2026 | 10K | 1% | 4 | 836K | 85% | 1 |
| May 2026 | 12.2K | 1.2% | 4 | 836K | 84.3% | 1 |
| Jun 2026 | 8.2K | 0.84% | 4 | 836K | 85.5% | 1 |
| Jul 2026 | 10K | 1.2% | 4 | 684K | 82.6% | 1 |
| Aug 2026 | 12.2K | 1.4% | 4 | 682K | 80.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Buildkite’s and GitLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Buildkite**: Measured on the search terms “buildkite”, “buildkite ci cd” and “buildkite com”, summed into one figure.
- **GitLab**: Measured on the search terms “about gitlab com”, “ci cd gitlab”, “continuous integration gitlab”, “gitlab”, “gitlab app”, “gitlab ci cd” and “gitlab software”, summed into one figure.

- [Buildkite profile](/demand/global-en/brands/buildkite)
- [GitLab profile](/demand/global-en/brands/gitlab)
- [All continuous integration platforms worldwide](/demand/global-en/categories/continuous-integration-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Buildkite or GitLab?

In August 2026, GitLab had more branded searches than Buildkite among continuous integration platforms worldwide. GitLab was estimated to have 682K branded searches compared to Buildkite’s 12.2K, and held an 80.6% Share of Search versus Buildkite’s 1.4%.

## Cite this page

Brandwave. "Buildkite vs GitLab: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/buildkite-vs-gitlab

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/buildkite-vs-gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.