---
title: "Build-A-Bear vs Jellycat: Which is more popular by branded search?"
description: "Which is more popular in search, Build-A-Bear or Jellycat? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/build-a-bear-vs-jellycat"
publisher: "Brandwave"
---

# Build-A-Bear vs Jellycat: Which is more popular by branded search?

Which is more popular in search, Build-A-Bear or Jellycat? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Build-A-Bear and Jellycat
- **Competitive set**: Plush toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Build-A-Bear Share of Search**: 97.6%
- **Jellycat Share of Search**: 0.97%

## Which is more popular in search, Build-A-Bear or Jellycat?

- In August 2026, Build-A-Bear had more branded searches than Jellycat among plush toys worldwide. Build-A-Bear was estimated to have 2.2M branded searches compared to Jellycat’s 22.2K, and held a 97.6% Share of Search versus Jellycat’s 0.97%.
- Build-A-Bear was ahead of Jellycat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Build-A-Bear’s estimated Share of Search among plush toys worldwide moved from 94.4% to 97.6%, and its estimated monthly branded searches moved from 1.2M to 2.2M.
- Across the 11 months ending August 2026, Jellycat’s estimated Share of Search among plush toys worldwide moved from 1.7% to 0.97%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for plush toys worldwide in August 2026?

- In August 2026, Build-A-Bear gained estimated Share of Search among plush toys worldwide, from 95.3% to 97.6%.
- In August 2026, Jellycat lost estimated Share of Search among plush toys worldwide, from 2.1% to 0.97%.

## Month by month

| Month | Build-A-Bear estimated searches | Build-A-Bear Share of Search | Build-A-Bear rank | Jellycat estimated searches | Jellycat Share of Search | Jellycat rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 94.4% | 1 | 22.2K | 1.7% | 3 |
| Nov 2025 | 1.5M | 95.3% | 1 | 27.1K | 1.7% | 2 |
| Dec 2025 | 1.5M | 94% | 1 | 40.5K | 2.5% | 2 |
| Jan 2026 | 1.2M | 93.8% | 1 | 40.5K | 3.1% | 2 |
| Feb 2026 | 1.2M | 95.4% | 1 | 27.1K | 2.1% | 2 |
| Mar 2026 | 1.2M | 95.5% | 1 | 22.2K | 1.7% | 2 |
| Apr 2026 | 1M | 95.4% | 1 | 18.1K | 1.7% | 2 |
| May 2026 | 1M | 94.6% | 1 | 27.1K | 2.6% | 2 |
| Jun 2026 | 1M | 94.5% | 1 | 27.1K | 2.6% | 2 |
| Jul 2026 | 1.2M | 95.3% | 1 | 27.1K | 2.1% | 2 |
| Aug 2026 | 2.2M | 97.6% | 1 | 22.2K | 0.97% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Build-A-Bear’s and Jellycat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Build-A-Bear**: Measured on the search term “build a bear”.
- **Jellycat**: Measured on the search term “jellycat plush”.

- [Build-A-Bear profile](/demand/global-en/brands/build-a-bear)
- [Jellycat profile](/demand/global-en/brands/jellycat)
- [All plush toys worldwide](/demand/global-en/categories/plush-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Build-A-Bear or Jellycat?

In August 2026, Build-A-Bear had more branded searches than Jellycat among plush toys worldwide. Build-A-Bear was estimated to have 2.2M branded searches compared to Jellycat’s 22.2K, and held a 97.6% Share of Search versus Jellycat’s 0.97%.

## Cite this page

Brandwave. "Build-A-Bear vs Jellycat: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/build-a-bear-vs-jellycat

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/build-a-bear-vs-jellycat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.